Official Blog of GTM360 Marketing Solutions
Digital Marketing comprises two stages: ATTRACT: Attract traffic to your website, app store page, and social media properties (collectively “website”). CONVERT: Get your website visitor / app user (collectively “visitor”) to take some purchase-oriented action. Obviously, you need to get visitors to your website before you can nudge them towards purchase. Therefore, ATTRACT precedes CONVERT, … Read more
According to @sweatystartup, shipment volumes at a certain Amazon Distribution Center (“said DC”) are down from 75,000 to 50,000 packages a shift. Friend works at an Amazon distribution center. Volume down from 75,000 packages a shift to 50,000 or less. Hiring freeze began last week. Managers walking around mid shift offering optional vacation time (basically … Read more
On the back of Russia’s invasion of Ukraine, many companies in USA and EU have shut down their operations in Russia, effectively stopping supplies of their products and services to the invader. The West has kicked out many Russian banks from the global payment messaging network SWIFT, which has made it very difficult for Russia … Read more
If you sell to a business, you’re B2B. If you sell to a consumer, you’re B2C. That much is clear. According to the popular narrative, if you sell to a business, which sells to a consumer, you’re B2B2C. That’s not correct. The true B2B2C is when Your company sells a product / service to a … Read more
Somebody was recently perplexed on LinkedIn about the kind of marketing adopted by a leading used cars portal: Cold Calling was earlier done by telecallers. Now it’s done via pre-recorded messages. Lately, there has been a bombardment of such robocalls from this company. I’m not able to understand the strategy here. Not everyone is selling … Read more
I received the following notification from a product I’d recently signed up for: You saved 3 minutes this week by using Text Blaze. Underwhelming, right? I thought so, too. Text Blaze is a nifty Chrome Extension that works like a keyboard shortcut but for autofilling your online content. I was immediately attracted to this San … Read more
After I published Shattering The Myth Of Lack Of Space, a couple of readers who are familiar with the locales covered in the post reached out to me with several interesting questions. One of them is Rajeev Jog, my fellow alum from IIT Bombay. The other would like to remain anonymous. I’ve already responded to … Read more
The US office of one of my ex-employers was situated on the twelfth floor of a highrise building in Midtown Manhattan in New York City. When I visited this office, I happened to gaze out of a window. While I couldn’t see anything, I could stick my hand out and touch the adjacent building. As … Read more
Oyez Oyez Oyez. My book WordPress Migration For Normies is published! This book chronicles the journey of upgrading this blog, as previewed in Welcome To The New GTM360 Blog. This book is written by a non-geek and is targeted at non-geeks running their own blogs. It’s a one-stop guide for crazy busy people without technical … Read more
It’s no secret that QA is considered second-class citizen in the Indian IT industry. As the OP of this LinkedIn Post says: I interact with a very large array of decision-makers on a daily basis. I am surprised to see many stakeholders not aware of the importance of the role of QA and the need … Read more