Official Blog of GTM360 Marketing Solutions
The US office of one of my ex-employers was situated on the twelfth floor of a highrise building in Midtown Manhattan in New York City. When I visited this office, I happened to gaze out of a window. While I couldn’t see anything, I could stick my hand out and touch the adjacent building. As … Read more
Oyez Oyez Oyez. My book WordPress Migration For Normies is published! This book chronicles the journey of upgrading this blog, as previewed in Welcome To The New GTM360 Blog. This book is written by a non-geek and is targeted at non-geeks running their own blogs. It’s a one-stop guide for crazy busy people without technical … Read more
It’s no secret that QA is considered second-class citizen in the Indian IT industry. As the OP of this LinkedIn Post says: I interact with a very large array of decision-makers on a daily basis. I am surprised to see many stakeholders not aware of the importance of the role of QA and the need … Read more
Here’s our latest success story: Leading Universal Bank Cuts Compliance Cost CRO Multiplies Conversion Of Website Visitors To Aadhaar Seeders To comply with the government’s “Aadhaar Seeding” regulation, this leading universal bank in India needed to seed bank accounts with customers’ Aadhaar details. In this pursuit, the bank executed an omnichannel campaign targeted at its … Read more
I’ve visited several IKEA stores outside India during the past 20+ years. While I haven’t been able to visit the furniture retailer’s first Indian store that opened in Hyderabad four years ago, I got a chance to visit its new store in Mumbai recently. This store is as big as any of the other IKEA … Read more
We rarely visit banks nowadays but, on the one odd occassion that we do pop into a local branch to deposit a cheque or collect an FD receipt or whatever, many of us get waylaid by bank staff trying to sell credit card, personal loan, mutual fund, stock trading / DEMAT account, and other financial … Read more
In Digital Ads: Whose Preference Is It Anyway?, we saw how digital ads are targeted on the basis of advertisers’ specifications regarding consumer preferences (“Meta Preferences“) rather than the consumer’s own preferences. That speaks to the propriety of the advertiser to show its ads to a particular consumer. But you might be wondering, just because … Read more
A few years ago, many disruptionistas predicted that ad blockers would kill digital ads. I pooh-poohed their predictions. TV survived DVR. Web will survive ad blockers. — Ketharaman Swaminathan (@s_ketharaman) November 6, 2015 Sorry to say I told you so but I was right: Digital ads are alive and kicking During this period, digital surpassed … Read more
As a sales rep in the era of Buyer 2.0, you need to make your customer eat out of your hands in order to succeed in the high value B2B technology business. For the uninitiated, the phrase “eat out of hands” means To be completely accepting of whatever one says. In the aftermath of the … Read more
Bank accounts are not heavily branded, barring IndusInd Bank and a few more exceptions. The fifth largest private sector bank in India tries to create a strong brand for its bank account on the back of differentiators like return of canceled cheque. (For the uninitiated, banks return canceled cheques to customers by default in USA … Read more