Official Blog of GTM360 Marketing Solutions
FAASO’s is the winner of “QR360 Code Of The Week”, the award series we kicked off with Precious Platinum last month. The winning QR code appears on the upper right hand corner of the quick service restaurant chain’s menu. Scanning it takes users to the app store page of MOBILE wrAPP, the company’s smartphone ordering-cum-loyalty … Read more
In How Tech Can Help Banks Accelerate Legacy Transformation, I’d described three issues with open systems that hold banks back from migrating their legacy applications to open systems. Here are three more: #4. Sudden Loss of Functionality In this brilliant article titled When Product Features Disappear – Amazon, Apple and Tesla and the Troubled Future for … Read more
During a meeting with the CIO of a Top 5 bank in Germany, I was introduced to a lady who was retiring that same weekend. The CIO averred that she was the last employee in the bank who knew the nitty-gritty of a certain mainframe application. This was music to my ears. The company I … Read more
We’re seeing an explosion in the use of QR codes lately, especially in magazines, posters and B2B newspaper ads. However, we’re also seeing a drastic difference in the way different brands implement the technology in terms of size, placement, CTA, and so on. Harvard Business School, Vodafone and a few other brands bungle even the … Read more
Fixing the misalignment between Sales and Marketing is a challenge that probably harkens back to the inception of business itself. The 4.3 million results you’ll find when you Google for “Sales Marketing Alignment” speak to the humungous amount of chatter on this subject. On the other hand, there were merely 20 searches for this keyword … Read more
For close to two years, we’ve been sending out a periodic e-newsletter to our prospects, customers and business associates once a month. Even with this relatively low frequency, this newsletter has proved to be very effective for staying in touch with contacts and nurturing leads, among other things. As testimony, we recently signed a deal … Read more
On the weekend preceding 2 December 2013, Amazon CEO Jeff Bezos announced plans to use Unmanned Aerial Vehicles – aka drones – to deliver packages, thereby cutting delivery times to 30 minutes. Like many people, I thought this was a great idea. Amazon’s plan to use drones is self-admittedly futuristic. Retail Systems Research, Reuters and … Read more
Personalization has always been a hot topic since the dawn of the Internet. It has been garnering greater interest lately as recent advances in HTML5, Big Data and Mobility technologies have raised the ability of brands to improve timeliness and relevance of their customer engagement efforts to the next level. News, social updates, color scheme, … Read more
Here are three new things I discovered about Twitter recently. You can look but you can’t touch As the example of @SwitchPay shows, it’s possible to restrict access to your tweets and “complete” profile only to “confirmed” followers. When I clicked the “Follow” button to send a request to follow @SwitchPay, I saw a fleeting … Read more
In Use ASPO To Boost Cold Call Success Rates, I’d introduced Account Specific Point Offering and touched upon how salespersons can use it to spark off the conversation with potential buyers at the top of the funnel. In this post, I’ll describe ASPOs in greater detail and outline a methodology for developing them. ASPO DEFINED ASPO … Read more