Official Blog of GTM360 Marketing Solutions
Marketers are familiar with cost-plus and value-based pricing models, which are the two most commonly used methods for pricing products and services. "What The Traffic Can Bear Pricing". Everyone understands "cost plus" pricing. Many understand "value based" pricing. But very few people (in my circle) understand that some brands can get away with exorbitant prices just because their … Read more
I recently bought the latest Panasonic KX-TSC62SX corded telephone. I found something interesting about this phone that prompted me to use it in a blog post regarding different pricing methods. While I could have always photographed the handset at home, I thought it might be easier to source a picture online. I went to Google … Read more
In its 15 Aug 2011 issue, FORTUNE magazine acknowledged that it “erroneously omitted Chrysler Group from the GLOBAL 500 list” published a fortnight earlier. It goes on to regret this error. Sounds more like a blunder to me. Apart from this blemish, this year’s FORTUNE GLOBAL 500 issue is a lot better than the lacklustre one … Read more
The use of QR codes in advertisements continues unabated. We came across three of them on a single day recently. As you can see below, there’s one from the leading Indian retailer SHOPPERS STOP, another from THE BODY SHOP, the UK-headquartered multinational that is the global leader in ethically produced beauty products, and the third … Read more
The other day, during a visit to the local temple, I came across a poster advertising a concert for Carnatic music, which is a South Indian classical music form. I was very keen on attending it. However, since there was a lot of crowd in the temple and I wasn’t anyway carrying any writing material at … Read more
If you can recognize the person without clicking the image on the right, you can stop reading this post right now. However, like most of us with normal eyesight, if you’re able to recognize that it’s Aishwarya Rai only after clicking on the image, welcome to the world of distorted images on the world wide … Read more
I’ve been using Google AdWords, the #1 PPC platform in the world, for several years. LinkedIn recently launched its LinkedIn DirectAds PPC platform recently. I recently completed a month-long campaign on the latter and thought of comparing it with various campaigns I’ve run on the former. This blog post is the result. Both Google AdWords and … Read more