Official Blog of GTM360 Marketing Solutions
People don’t want to buy subscriptions just to read the one odd article. But they’re happy to pay 10 cents or 10 rupees to read an individual article in their favorite publications. UPI and other A2A RTP methods of payments now make it easy to make such small value payments. Still per article sales is … Read more
To: editet@timesgroup.com Subject: India’s Gotta Reset & Dance | Letter to the Editor Dear Editor of Economic Times: This has reference to the op-ed titled “India’s Gotta Reset & Dance” by T K Arun in today’s edition of Economic Times. Nobody denies the benefits of R&D. The only questions in the context of India are … Read more
The public discourse has expanded beyond whether ChatGPT will kill coders to the existential threat now posed by Generative Artificial Intelligence platforms to SAAS software. According to the proponents of this narrative: Companies will stop using SAAS and develop the required functionality with GenAI code development platforms. This is like the good old custom development … Read more
After it generates a Marketing Qualified Lead (MQL), Marketing hands over a case to Sales to take it to closure. In software product selling, one of the first things that happens after that is a demo. Short for demonstration, demo is one of the most important steps in the lead-to-deal process. Demos are led by … Read more
Price is one of the 4Ps of marketing: Product, Price, Place, and Promotion. I’ve covered pricing methods here and here, and pricing paradoxes here and here. This post is about price – the number that’s printed on the sticker. Let’s get on with it. In a free market, price is discovered by interplay of demand-supply … Read more
India has 800 million Internet users. Fiji has 0.8 million Internet users. Still the latest global digitalization index ranks India below Fiji because 70% of Fiji nationals have access to the Internet as against 60% of Indians. This is absurd, as Deepak Mishra says in his op-ed titled “Make (Indices) in India” in the Economic … Read more
To: editet@timesgroup.com Subject: Big Tech, Don’t Be A Big Brother Dear Editor of Economic Times: This has reference to the op-ed entitled Big Tech, Don’t Be A Big Brother by Dhanendra Kumar, Former Chairman, Competition Commission of India (CCI), in The Economic Times. This article is full of factual and logical inaccuracies. Let me list … Read more
On a marketing blog, you’d be expecting to read about five (or more) ways to attract customers. After seeing the title of this post, if you’re wondering whether you’ve landed up on an anti-marketing phishing site, worry not. This is indeed GTM360 Blog. To attract customers, you need to repel customers. Why? No product can … Read more
After reading a reference to HAWAII by James A. Michener in a recent book entitled THE LAST KINGDOM by Steve Berry, I went back to the old classic that I’d read in the late 1980s. The book begins millions of years ago when the ocean that we now call Pacific Ocean rises and submerges dozens … Read more
No, there’s no typo in the title. In the past, whenever I bought a fridge, washing machine or any other white good item from this leading electronics chain, I’d settle on the brand and model of the product with the store’s sales rep. Before I’d reach the checkout, I’d be accosted by a bunch of … Read more