Official Blog of GTM360 Marketing Solutions
Britannia recently ran a Customer Engagement Management campaign for its NICE biscuit. Like any typical CEM campaign, the BRITANNIA KHAO WORLD CUP JAO campaign required consumers to find a promo code on the product package and SMS it to a telephone number (92620 92620). But, from here on, the Britannia CEM campaign deviated significantly from … Read more
One of the chief ways in which we help software companies is by introducing “aha” moments in their new products. It’s almost not necessary to define “aha” moments. The term is quite self-explanatory. We see them all around us. A few “aha” moments that come readily to my mind are: Google Assistant: Google Assistant is … Read more
In continuation of Part 1, here are three more situations in which the old adage, “something is better than nothing” is critically flawed. #3. DARK STORE INVENTORY The way ecommerce works, you place an order on the website of an ecommerce company (e.g. Amazon) and the company ships the ordered good(s) from a central warehouse. … Read more
According to the old adage, “something is better than nothing”. This has become common wisdom because it’s often true. But there are a few critical situations where it’s fatally flawed. In this post, I’ll give a few examples. #1. CACHE MEMORY Back in the day, the IT hardware company I worked for launched two models … Read more
With a steady fall in GDP growth rate during the last five quarters, there’s a near unanimous verdict that the Indian economy is going through a slowdown. Most experts agree that the fundamental cause of the slowdown is insufficient consumption. I agree with both views. But I differ about the reasons advanced to explain the … Read more
I came across a Customer Engagement Management program on Britannia bread recently. The program was called Morning Jackpot and it was run jointly between India’s leading bread and biscuit manufacturer Britannia and Payment Service Provider PayTM. Like in any other digital CEM program, each pack of the product – Britannia Healthy Slice and Britannia 100% Whole bread, in this case – … Read more
As anyone in the B2B technology industry would know, case study is vital in business development and sales. More than anything else, it’s this piece of marketing collateral that demonstrates a vendor’s “street cred” to the world and proves to potential customers that it has “been there, done that”. For ready reference, here’s an example … Read more
A decade ago, China had 29 FORTUNE GLOBAL 500 companies. Today, it has 119. India’s corresponding figures are 7 and 7. The GDPs of both countries have grown rapidly during this period. While China has seen a proportionate increase in its representation in Fortune Global 500, India has not. This has appeared to be an … Read more
After seeing the QR code on the back of my business card, a customer recently congratulated me for the nice hack which let him add my contact to his mobile phone in a single tap. But before I could bask in the praise, he rained on my parade by asking, “Are business cards relevant in … Read more
After reading this half page article on Dunzo in ET PRIME, a customer, Anshuman Shrivastava, Director Toptier Energy Services and ex-Banker, commented that PR is free, unlike advertising. Not true. Even if it appears that way at first blush. You pay for both PR and Advertising, just to different people. In Advertising, you pay an ad agency … Read more