Official Blog of GTM360 Marketing Solutions
Analytics is indispensable for a B2C website. Website analytics tools like Google Analytics etc. reveal friction hotspots, blindzones, etc. and thereby help website owners redesign forms, modify CTAs, rotate online ads, etc. (The use of multiple etceteras in the previous sentence is intentional – there are indeed many analytics tools available for doing many things … Read more
“Cognizant fires 30,000 employees at mid managment levels.” “Infosys lays off 10,000 project managers.” The media has been full of such reports for a while now. The common narrative in these doomsday prophecies is as follows: World is going digital. Employees at middle management of Indian IT Services companies are not geared up for digital … Read more
There are several ways for IT companies to differentiate their products and services. They include: STRADOF framework to look beyond features to find differentiators Marketable Items to make headway in crowded markets ASPOs to improve cold call response rates. But all of them cost money and take time. Meanwhile, here’s a low hanging fruit for … Read more
According to the popular narrative, a software product should be highly customizable so that it can meet the customer’s specific requirements. Often times, when customers say customization, they have in mind labels, forms and reports. Certainly all leading COTS (Commercial Off The Shelf) software products do support customization of this nature. But when customization enters … Read more
According to The Register article entitled New York Attorney General probes Charter over claims it forced staff to work in offices amid coronavirus pandemic, US telco Charter Communications is facing an investigation … over allegations … that it forced employees in New York to go into their offices for work, rather than (letting) them … … Read more
In Six Secrets Of Making Jargon Work For You, I described many ways by which you can legitimately use jargon in your sales and marketing efforts. In this post, I will describe another way in which jargon is used by the One-Percenters. For the uninitiated, the term refers to members of the top one percent of … Read more
Any business endeavor has many drivers of success. Leadgen is no exception. But, unlike other pursuits, outsourced B2B lead generation has one driver that has an outsized influence on its success: Definition of Lead. If you get this right, half your success is assured. On the other hand, if you leave it to your outsourced … Read more
Most statements about behavior of Millennials are true for all people when they were 25 years old, regardless of whether they really belong to the generation called Millennials (defined as born between 1995-2005) or some other generation like Gen X, Boomers or Gen Z. Let’s take one oft-quoted behavior: Millennials prefer renting to owning houses. … Read more
Here’s our latest success story: Latecomer Outflanks Incumbent Products “AHA” moment gives the winning edge to new SAAS product A midsized IT company wanted to develop a new Configure-Price-Quote product and engaged us to provide specifications for its Minimum Viable Product version. CPQ is a category of software used to support the configuration, pricing and … Read more
In my last post on cross-selling entitled Cross Selling Is Hard, we had seen several cross-selling flops by majors. In each case, a company that is wildly successful in one product category attempts to cross-sell a new product to its existing customers and achieves very little success. In some cases, the lack of success is … Read more