Official Blog of GTM360 Marketing Solutions
Ketharaman Swaminathan 
Dear Editor of Economic Times: This has reference to the op-ed entitled Credit Ratings Need To Get Personal in today’s Economic Times. The article makes a false equivalence between the scope of corporate credit rating and consumer credit rating and misses two crucial points while making the case for enriching consumer credit rating by comparing … Read more
To summarize this LinkedIn post: Imagine that you’re a Business Analyst in a software project and your customer has escalated about you to your Project Manager saying “your BA has no experience and lacks the competency to handle our requirements”. You do have experience and competence as a BA – that’s why you got the … Read more
Fintech came into existence with the charter of disrupting traditional banks. It sought to achieve its mission by democratizing finance with modern technologies and superior customer experiences. The plan was to unbundle banking into multiple products, be a CHILL entrant in each product, bring the unbanked and underbanked into its fold first, then work its … Read more
No Indian IT company has made it to the latest FORTUNE GLOBAL 500. This is despite the industry leader TCS growing faster than the list’s hurdle revenue. I’m guessing that the gap between the two last year was too wide to be bridged in one year. Before we do a deep dive into the industry, … Read more
Pune Metro has two routes: Aqua Line running East-West from Ramwadi in East Pune to Vanaz in West Pune via Ruby Hall Clinic in downtown Pune. As of now, this route is operational between Ruby Hall Clinic and Vanaz, with the Ramwadi-to-Ruby Hall Clinic section expected to be commissioned by the end of the year. … Read more
Imagine that you just placed an order for a SAAS software. You receive the username and password to access the software. You head over to the app’s website, enter your credentials and log in. Boom! You see a forest of links and buttons. You’re overwhelmed and feel like tearing your hair. Back in the days … Read more
The hierarchy of human needs goes through five stages, as depicted by the famous Maslow’s Pyramid. In this post, I posit a similar hierarchy for subscriptions. Given below are examples of subscriptions: Social network e.g. LinkedIn Premium Digital media e.g. Wall Street Journal Streaming video / OTT e.g. Netflix Hosting service e.g. Hostgator SAAS software … Read more
Web designers often need to make a panel comprising multiple images. All images need to fit into the same grid, the size of which is specified in the HTML code on the webpage. If we take a customer logo panel as an example, the images are bound to have different aspect ratios (i.e. ratio of … Read more
Whenever a new term enters the hype cycle, it’s fashionable for people to bandy it about all the time, sometimes correctly but most of the time loosely. Embedded Finance is one such term. In this post, we will unpack the term, specifically from the consumer point-of-view. A consumer goods retailer in India offered installment purchase … Read more
The founder of India’s largest discount brokerage Zerodha recently sparked off a debate on social networks by declaring that copy-pasting business models from USA and other countries does not work in India because there are many differences between the two markets. @Nithin0dha: India is unique. Copy-pasting models from the US, etc, has hardly worked. Paytm’s … Read more