Ketharaman Swaminathan

Demystifying The Ubiquitous Sample Size Of 2000

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Back in the day, we learned in statistics that you need a sample size of at least 2% of the size of population to make statistically significant inferences about the population. In common speak, the expression “statistically significant” means “valid”. Nevertheless, if you’re like me, you regularly come across surveys conducted on sample size of … Read more

Product Versus Services Selling – Part 2

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In Product Versus Services Selling – Part 1, I’d highlighted three differences between IT product and services selling. In this second part, I’ll cover two more differences and examine the implications of these five differences on the way forward for the Indian IT industry. #4. PROSPECTING V. CLOSING According to the popular narrative, it’s easier … Read more

Gartner Publishes Our Article About Hootsuite

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We’re happy to share with you that Gartner has accepted our recent article about Hootsuite for publication on its prestigious peerinsights review portal. As many of you would be aware, Hootsuite lets you view all your social network feeds on a single dashboard and cross-post updates to different social networks from a single screen. Hootsuite currently … Read more

Product Versus Services Selling – Part 1

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This is a slightly edited version of my answer to the following question on Quora: At the highest level, “selling is selling is selling”. Sellers of both product and services need to convey the value of their offerings and get paid in return for the value. Because of this, many tech founders think that there’s no … Read more

Mastering PUSH Notifications – The PayTM Way

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In Four Out Of Five Brands Get PUSH Notification Wrong, I shared my experience with PUSH notifications from four leading brands. I found it impossible or very cumbersome to redeem the targeted offers made by them. At the end of the post, I promised to share the rare example of a brand that gets PUSH notifications right. To … Read more

Four Out Of Five Brands Get PUSH Notification Wrong

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Customer Engagement Management is a technology platform that helps brands manage their end-to-end engagement with their customers in order to foster loyalty, drive repeat sales, increase ticket size, cross-sell and upsell new products, and generate customer advocacy. Customer engagement spans the following stages: Customer Engagement Management Stages Stage 1: Identify customers and enroll them into … Read more

Six Secrets Of Making Jargon Work For You

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jargon /ˈdʒɑːɡ(ə)n noun special words or expressions used by a profession or group that are difficult for others to understand. Many people go by the above dictionary meaning of the term jargon and rant against it. They forget that jargon is also an abbreviation. Click here to see examples of jargon from various fields. This is … Read more

Indian IT Industry Needs Better Quality Sellers & Marketers, Not Engineers – Part 2

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I’d concluded in Part 1 of this blog post that the Indian IT industry has the optimum quality of software engineers. My assertion was based on the work done by the industry so far since its inception in the early 1990s. In this second part, I’ll examine this topic from the perspective of the work likely … Read more

Indian IT Industry Needs Better Quality Sellers & Marketers, Not Engineers – Part 1

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This is a slightly edited version of my answer to the following question on Quora: Short Answer: The Indian IT Services industry has optimum-quality software engineers, neither low- nor high-quality. Long Answer: Before I launch into my long answer, here are a few assumptions: “Software engineer” refers solely to coders employed by mainstream Indian IT Services … Read more