Official Blog of GTM360 Marketing Solutions
Retargeted Ad is one of those things on which my take as a consumer is diametrically opposed to that as a marketer. As a consumer, I hate them. As a marketer, I love them. For the uninitiated – or, in this case, the unchased – retargeted ads are the banner ads that follow you around … Read more
A few years ago, many disruptionistas predicted that ad blockers would kill digital ads. I pooh-poohed their predictions. TV survived DVR. Web will survive ad blockers. — Ketharaman Swaminathan (@s_ketharaman) November 6, 2015 Sorry to say I told you so but I was right: Digital ads are alive and kicking During this period, digital surpassed … Read more
Uber didn’t invent targeted offers but the “world’s largest taxi company” sets itself apart from other brands by the innovative ways with which it uses the new marketing tactic to deepen customer engagement, as I’d highlighted in Mastering Targeted Offers – The Uber Way. I recently saw Uber’s mastery of another “next gen” marketing tactic, … Read more
Since the time I published Retargeted Ads or Retarded Ads, I’ve come across many more retargeted ads exhibiting retarded behavior. Take for example the ones from Cleartrip. Well after I’d booked my tickets on its portal, I kept seeing its retargeted ads. I hinted to the OTA that it could try setting frequency caps on … Read more
In Right And Wrong Ways Of Using Case Studies, we saw when to use case studies and when not to. Let’s now assume that a technology vendor has reached a certain stage in the sales cycle when it is appropriate to use case studies. Building an inventory of ready-to-use case studies can be a challenge when … Read more
Apart from using its search engine regularly and being a customer of Google AdWords and a couple of its products, I’ve no personal or professional interest in Google. However, as a technology professional, I feel compelled to point out that the recent Economic Times article titled Is It Time to Sign Off is full of inaccuracies, and … Read more