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Retargeted Ads Or Retarded Ads?

[caption id="attachment_2422" align="alignleft" width="200"] B2C ad on B2B website[/caption] There are very few things in marketing like retargeted ads on which my perspective as a consumer is so diametrically opposed to ...

Posted by Ketharaman Swaminathan on June - 26 - 2015 | 0 Comment

Uber Masters Abandoner Remarketing

Uber didn't invent targeted offers but the world's largest taxi company sets itself apart from other brands by the innovative ways with which it uses the fledgling marketing tactic to ...

Posted by Ketharaman Swaminathan on June - 23 - 2017 | 0 Comment

Perils Of Blind Retargeting

Since the time I published Retargeted Ads or Retarded Ads, I've come across many more retargeted ads exhibiting retarded behavior. Take for example the ones from Cleartrip. Well after I'd booked my ...

Posted by Ketharaman Swaminathan on June - 3 - 2016 | 2 Comments

3 Ways To Get Approvals For Case Studies From Reluctant Customers

In Right And Wrong Ways Of Using Case Studies, we saw when to use case studies and when not to. Let's now assume that a technology vendor has reached a certain stage ...

Posted by Ketharaman Swaminathan on May - 13 - 2016 | Comments Off on 3 Ways To Get Approvals For Case Studies From Reluctant Customers

Don’t Blame Google For Everything

Apart from using its search engine regularly and being a customer of Google AdWords and a couple of its products, I’ve no personal or professional interest in Google. However, as ...

Posted by Ketharaman Swaminathan on September - 28 - 2012 | 0 Comment
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