Official Blog of GTM360 Marketing Solutions
Advances in Big Data, Internet of Things and other technologies are contributing to an ever-increasing deluge of information in today’s digital world. Not surprisingly, analytics has once again become a hot topic. But I sometimes wonder if there’s such a thing as “too much analytics”. I’m not referring to “analysis paralysis” where no action results … Read more
In Mobile Wallets Should Fix What’s Broken – And It Ain’t Payments, I’d highlighted why paying with plastic cards comes naturally to most people and why mobile wallets are not offering any compelling reason for people to switch to them instead of continuing to use plastic cards for their everyday payments. I’d also pointed out in … Read more
In this article (click here to read it online or here to download a PDF version) many leading doctors complain that by resorting to Google for diagnosing themselves, patients are eroding the traditional doctor-patient trust. IMO, they have themselves to blame. It’s only a matter of time before the Internet alters the medical profession, just as it … Read more
Every update to Google’s search algorithm – Penguin and Panda to name the latest two – is accompanied by major upheavals in the rankings of websites on the Google Search Engine Results Page. Take the case of Mahalo for example: After the Panda update, the human-powered search directory found itself shunted off from the #1 position … Read more
The author of the Digiday article titled Don’t Fall For The ‘Invisible Ads’ Charade concedes that digital ads are sometimes invisible. Despite that, he urges marketers to spend more money on digital ads on the ground that they’re no more invisible than print or TV ads. Nice try. I’m in general wary of double-negatives but the … Read more
FAASO’s is the winner of “QR360 Code Of The Week”, the award series we kicked off with Precious Platinum last month. The winning QR code appears on the upper right hand corner of the quick service restaurant chain’s menu. Scanning it takes users to the app store page of MOBILE wrAPP, the company’s smartphone ordering-cum-loyalty … Read more
In How Tech Can Help Banks Accelerate Legacy Transformation, I’d described three issues with open systems that hold banks back from migrating their legacy applications to open systems. Here are three more: #4. Sudden Loss of Functionality In this brilliant article titled When Product Features Disappear – Amazon, Apple and Tesla and the Troubled Future for … Read more
Starbucks marked its entry into India by opening a few stores in Delhi, Mumbai and Pune over the last few months. I visited one of these stores recently. Here are my first impressions of Starbucks India based on this visit. [slideshow_deploy id=’1337′] This store is a lot roomier than the many Starbucks outlets I’ve visited … Read more
During a meeting with the CIO of a Top 5 bank in Germany, I was introduced to a lady who was retiring that same weekend. The CIO averred that she was the last employee in the bank who knew the nitty-gritty of a certain mainframe application. This was music to my ears. The company I … Read more
We’re seeing an explosion in the use of QR codes lately, especially in magazines, posters and B2B newspaper ads. However, we’re also seeing a drastic difference in the way different brands implement the technology in terms of size, placement, CTA, and so on. Harvard Business School, Vodafone and a few other brands bungle even the … Read more