Sharpen Your Geo Targeting By Predicting What Will Sell Where

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A Quoran recently asked me where he could sell his email list in India. Normally, my Quora answers are quite concise. And, after seeing the following reply by Quora’s Founder Adam D. Angelo, I stopped worrying if I was too terse: But the said question about email list gave me a chance to throw light on … Read more

Why Twitter Has Become My First Port Of Call For Seeking Customer Service

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On a recent tweetchat about customer service, many tweeples felt that social media was only suited for escalations. Not me. I use social media, especially Twitter, as the first port of call to complain to brands. That’s because: Telephone means having to listen to hold music and navigate through convoluted phone trees. This is painful and … Read more

Devising The Core Message Of Leadgen Emails

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This is a slightly edited version of my answer to the following question on Quora: How Do I Run An Email Campaign To Generate B2B Leads? Most email campaigns I’ve come across provide a great answer to the question “What does your company do?” Not surprisingly, they fail to generate leads. Because people receiving those … Read more

Five Reasons Why PayTM Is Miles Ahead Of Its Competition

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With over 100 million users a year ago, PayTM was already ahead of its digital payment competitors before the November 2016 demonetization of high value currency notes in India. On the back of the push for #CashlessIndia consequent to #CurrencySwitch, the Alibaba-backed mobile wallet has increased its lead over its other mobile wallets (e.g. MobiKwik, PayZapp) … Read more

#CashlessIndia – Why Putting Cart Before Horse Will Work

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On the back of the demonetization of high value currency notes in India, the government has been aggressively pushing cashless payments. Trending on Twitter under the hashtag #CashlessIndia, the initiative has attracted criticism from the blogosphere and mainstream media on the grounds that India is not yet ready for digital payments. The average urban business-sensitive … Read more

Yaay I’m In The Latest Financial Services Content Royalty List!

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I’m happy to announce that I have been named to The Royalty of Insightful Financial Services Content list. Compiled by Bryan Clagett, CMO & Investor in Geezeo, a proven white-label PFM provider for banks and credit unions, this list places me in the august company of Ron Shevlin, Jim Marous, Stessa Cohen, Brett King, Chris … Read more

Tighter Enforcement & Greater Empowerment Of NPCI Are Key To Slashing Digital Payment Costs

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In a recent editorial titled “How To Reduce Card Interchange Charges”, Economic Times advocates a combination of subsidy and competition to reduce merchant fees for accepting card payments. In case you missed it, the government of India has been aggressively pushing cashless payments recently after it demonetized the INR 500 and 1000 notes (and announced plans … Read more