Official Blog of GTM360 Marketing Solutions
A few months ago, I’d visited the South Indian temple town of Tirupati with my family. On the way, whenever the train stopped at a station, the engine was switched off. But the air-conditioning still worked because it was powered by huge battery packs installed in the AC coach. Coincidentally, the manufacturer of these battery … Read more
In his book Loyalty 3.0, author Rajat Paharia, Founder of gamification solution provider Bunchball, says that loyalty programs of most brands generate loyalty to the deal but completely fail at their fundamental purpose of fostering loyalty for the brand. Uber is a great example of one such brand. The world’s largest rideshare company extensively uses … Read more
Contrary to popular belief, Flipkart didn’t pioneer ecommerce in India. That distinction belongs to Fabmall, the startup that introduced ecommerce in the mid-1990s well before Flipkart was founded in 2007. I remember placing orders from a dial-up modem in 1998 and paying online by credit card, which was the only mode of payment supported by … Read more
Uber uses targeted offers as the bedrock of its customer engagement management (CEM) strategy. For the uninitiated, a targeted offer is a personalized deal for an individual customer segment – or even individual customer. It’s the antithesis of spam, where the same deal is sent to all customers. A simple example of a targeted offer … Read more
As SAAS gains traction, software companies are making greater use of inside sales. According to Salesforce, inside sales is growing 300% faster than outside sales. With more and more sales development representatives fishing in the same pond, the market is getting crowded. As a result, inside sales is finding it ever harder to get through … Read more
Yes, you read that right. Much as the common man might find it difficult to believe, there’s innovation in IT Services companies and IT Services companies do get patents. The über boss of India’s largest IT company lashed out at detractors of the IT Services industry, and pointed out that: Indians should be celebrating an … Read more
In Reliance JioFi First Impressions, I’d shared my experience of buying the Portable 4G Pocket WiFi Router and onboarding the 4G Internet connection from Reliance Jio in September 2016. I’d followed this up with another post a month later in which I’d recounted my first two months’ experience with Reliance Jio. At the time, the Internet … Read more
At the outset, this post is not about how to recite Genesis 1:3 in a thick Malayalam accent:). It’s about ways to stimulate the use of LED lights. But, first, some background: I was very excited to read about UJALA Dashboard in an Economic Times article titled LED There Be Light” (now you know the … Read more
We all know the cost of a failed payment in terms of loss of service, late payment fees, reinstatement charges, and so on. In this post, I’m going to estimate the cost of escaping a failed payment. I had to pay college fees of INR 300,000 (~US$ 4615). The college supported an array of digital … Read more
If you follow this blog, you know that I mostly write about fintech, marketing, product management and customer experience. IT architecture is a new topic. I was prompted to write about it after witnessing a series of chaotic happenings with modern SMAC architecture during the last few months. For the uninitiated, SMAC stands for Social-Mobile-Analytics-Cloud. SMAC … Read more