Official Blog of GTM360 Marketing Solutions
As soon as my daughter was born, I opened a bank account in her name. As a minor, her account was held jointly in her parents’ name all these years. My daughter turned 18 recently. I went to the bank to change the account status to “major” and apply for a credit card in her … Read more
In continuation of my previous post entitled A Few UX Hacks, here are a few more UX hacks. #4. MERCURY READER Problem: While they’re not cluttered, some webpages display their content across the entire width of the screen. Reading these webpages can be a strain on the eyes. Solution: Mercury Reader again! Apart from stripping … Read more
As we saw in Feature Or Bug – Facebook & Tideplus, #FeatureOrBug refers to a feature that masquerades as a bug. To recap: As brands increasingly adopt personalization in their communications, what you see is not what I see. Then there are other types of differences like: What you see on desktop is not what you see on … Read more
I covered two Blockchain flight delay insurance products in AXA Fizzy – The New Kid On The Blockchain and Atlas Etherisc – Another New Kid On The Blockchain. In this post, I’ll address the “Why Blockchain?” question. Here’s a quick recap of the background to this question from the first of the above two posts: … Read more
In Feature Or Bug – Facebook & Tideplus, we saw two cases of #FeatureOrBug, one of which was favorable to the consumer, and the other, neutral. I’ve subsequently come across many more favorable / neutral cases of #FeatureOrBug. I thought I’ll cover them before fulfilling the promise I made at the end of the last post to … Read more
At the end of my blog post entitled AXA Fizzy – The New Kid On The Blockchain, I’d promised to answer the “Why Blockchain?” question in a follow-on post. I’m not fulfilling that promise yet. Frequent readers of this blog would be aware that it’s light on research and heavy on personal experience and anecdotal evidence. … Read more
I recently read the following question on Quora: Is there any app that helps to store all your loyalty cards digitally? I am looking for an app which is India based or atleast caters to the Indian market. Someone once said that, on Quora, you answer the question that’s asked, the question that’s not asked, … Read more
I’ve been asked many times to write about my Blockchain experience. That is not strictly true. I’ve been asked only twice, most recently by a man in Mumbai, Maharashtra. How can I write about the Blockchain experience, I asked myself on the Deccan Queen returning to Pune, when most of the founders of Blockchain companies … Read more
Season’s Greetings and Best Wishes for a Joyous New Year 2018. Welcome back to GTM360 Blog! We’re happy to inform readers that 2017 was a blockbuster year, with traffic increasing by 70% and engagement via comments and one-on-one feedback touching an all- time high. Here’s the list of Top 10 Most Popular Posts on GTM360 … Read more
Uber has been making targeted offers for a long time. As I highlighted in my post titled Mastering Targeted Offers – The Uber Way, some people get an offer, others don’t. As a result, two cohorts of riders can see two different prices for the same ride. In the early days, the price difference was attributed … Read more