Official Blog of GTM360 Marketing Solutions
In Reliance JioFi First Impressions, I’d shared my experience of buying the Portable 4G Pocket WiFi Router and onboarding the 4G Internet connection from Reliance Jio in September 2016. I’d followed this up with another post a month later in which I’d recounted my first two months’ experience with Reliance Jio. At the time, the Internet … Read more
With over 100 million users a year ago, PayTM was already ahead of its digital payment competitors before the November 2016 demonetization of high value currency notes in India. On the back of the push for #CashlessIndia consequent to #CurrencySwitch, the Alibaba-backed mobile wallet has increased its lead over its other mobile wallets (e.g. MobiKwik, PayZapp) … Read more
On the back of the demonetization of high value currency notes in India, the government has been aggressively pushing cashless payments. Trending on Twitter under the hashtag #CashlessIndia, the initiative has attracted criticism from the blogosphere and mainstream media on the grounds that India is not yet ready for digital payments. The average urban business-sensitive … Read more
In a recent editorial titled “How To Reduce Card Interchange Charges”, Economic Times advocates a combination of subsidy and competition to reduce merchant fees for accepting card payments. In case you missed it, the government of India has been aggressively pushing cashless payments recently after it demonetized the INR 500 and 1000 notes (and announced plans … Read more
In Omnichannel Couponing Drives CEM Success – Part 1, I’d highlighted the space challenge in the couponing phase of a CEM program. To recap, this comprises issues that range from where to insert the code and how to make the code large enough to be visible but small enough to fit on the existing package … Read more
The Indian government recently demonetized the INR 500 and 1000 notes and announced plans to introduce new design notes in INR 500, 1000 and 2000 denomination. In the wake of this move – trending on Twitter as #CurrencySwitch among other hashtags – many people have been asking why India hasn’t taken this opportunity to go … Read more
I exhibit cult loyalty for Amazon among a few other brands. As I wrote in What Drives Cult Loyalty?, I’ve been shopping on Amazon for over 15 years in Germany, UK, USA and, finally, India, during which period I must’ve bought at least 100 items from it. Knock on wood, Amazon hasn’t even bungled a … Read more
A few years ago, images on websites and banner ads used to suck. Poor resolution, bleeding colors – these were the common problems in images used even by leading brands. That’s mostly history now. Image quality has improved significantly in recent times. I wish I could say the same about image sizes and aspect ratios. … Read more
In Part-1 of this blog post, I’d described my experience with PayTM’s CEM campaign on Nescafe’s instant coffee bottle. In this part, I’ll describe my experience with the sachet of the same product. If you’re wondering how packing types matter in a CEM campaign, trust me, bottle and sachet pose different challenges and provide different … Read more
Barring a few exceptions like Dollar Shave Club, consumer brands still don’t sell their products directly to people who use them. Instead, they use the traditional multi-tiered distribution channel comprising distributors, wholesalers and retailers. Ergo they don’t know their end consumers. How do brands overcome the “anonymity” challenge, reach out to end consumers and engage … Read more