Official Blog of GTM360 Marketing Solutions
The Co-Founder of Druva, the Pune-based cloud data protection software provider, once narrated the story of how his company broke into NASA. Its sales team was pursuing the prestigious American space administration agency for months with the usual sales approach spanning demo, proof-of-concepts, requirement study, and so on, but didn’t get much joy. Apparently, the … Read more
When I was in Germany in the early 2000s, all my questions about distance would receive answers in terms of time. That too, under two conditions, namely, without traffic and with traffic. For example, if I asked a customer, “how far is your office from Munich airport”, the typical answer would be, “one and a … Read more
There are many situations when there’s no fraud but consumers feel defrauded. For example: Price of a certain item is €225 at the outlet of a chain store in a certain zip code and €265 at another outlet of the same chain store in the adjacent zip code. (Real life example in Frankfurt with a … Read more
In my last post on cross-selling entitled Cross Selling Is Hard, we had seen several cross-selling flops by majors. In each case, a company that is wildly successful in one product category attempts to cross-sell a new product to its existing customers and achieves very little success. In some cases, the lack of success is … Read more
Any digital payment goes through a long and tortuous value chain comprising multiple entities. If we take credit card as an example, the entities include Consumer (e.g. You), Merchant (e.g. Amazon, DMART), Issuer (the bank that issues the card and enables the Consumer to make card payments e.g. Citi), Acquirer (the bank that supplies the … Read more
Top 6 US banks posted a trillion dollars in profits in the last 10 years. "Top 6 Banks In USA Earn $1 Trillion In Profits In Last 10 Years" ~ https://t.co/coy2mSvu3C via @maxabelson @business .That's the same period when fintech was supposed to disrupt dinosaur banks. #Disruption #Shisruption #Banking #FinServ pic.twitter.com/kjZfCkqSbC — Ketharaman Swaminathan (@s_ketharaman) … Read more
Of late, there’s a lot of concern in the public discourse that India is becoming a digital colony of the West. If this concern is valid, we have ourselves to blame for letting India become a digital colony. What’s worse, we’ve been doing this for ages and never seem to learn from past mistakes. I … Read more
Credit Card and Debit Card are both “cards”. Both are digital payment methods. Both are issued by banks. Both of them work on card rails owned by Visa, MasterCard, China Union Pay, RuPay and other card networks. Because of these similarities, many people tend to believe that there’s no difference between credit and debit cards. … Read more
One of the chief ways in which we help software companies is by introducing “aha” moments in their new products. It’s almost not necessary to define “aha” moments. The term is quite self-explanatory. We see them all around us. A few “aha” moments that come readily to my mind are: Google Assistant: Google Assistant is … Read more
In Latest Is Not Greatest, I covered four products whose new versions have omitted key features from their older versions. Microsoft Windows Lenovo Laptop Apple iPhone ATM In this post, I’ll speculate on the causes of the “latest is not greatest” trend and how users can cope with it if their upgrades turn out to … Read more