Official Blog of GTM360 Marketing Solutions
I was recently talking to an SAP consultant who has been in this field for close to a decade and is currently employed with one of the world’s largest SAP implementation partners. I was tickled by a few things he told me about the current state-of-affairs in the SAP world: As an FI lead, he … Read more
Separating product from marketing is never a great idea for any type of software but, for Software-as-a-Service, it can be a recipe for disaster. That’s because SaaS functionality is a double-edged sword: Get it right and it can aid your marketing; but copy it blindly from your onpremise version – or otherwise get it wrong … Read more
Just like some people will never pay for a mobile app – or any digital content for that matter – I’ll never use a mobile app that forces me to register before I’ve had a chance to try it out. Of course, this rule doesn’t apply to mobile banking, Twitter, HootSuite, and other mobile apps … Read more
When we separated our company blog from my personal blog Talk of Many Things, I had to migrate our business email subscribers from the latter to the former. Since I couldn’t find a way to automate this, I resigned myself to doing it manually. Because I’d chosen Feedburner to manage the feed and subscriptions of … Read more
It’s over a decade since the late C K Prahalad and Venkat Ramaswamy wrote their seminal book The Future of Competition: Co-Creating Unique Value With Customers. During this period, users have written millions of articles on Wikipedia and posted zillions of updates and photographs on Facebook, Twitter, Pinterest and other social networks. Judging by the explosive … Read more
Looks like mobile has started impoverishing publishers, too, since I wrote Will Mobile Impoverish Bloggers? two years ago. Smartphones and tablets are causing trouble for publishers for more reasons than one: Their smaller displays support fewer ads People have a lower propensity to click ads on mobile (unless they’re like the nicely obfuscated Google Ads but … Read more
Since I wrote Loyalty Or Disloyalty Programs? and Beware Of Losing Sales With Bad Loyalty Programs, a couple of companies have used mobile technologies in very innovative ways to design loyalty programs that truly foster loyalty. But Shopper’s Stop is not one among them. The pioneer of India’s organized retail industry recently introduced a mobile app variant of its … Read more
I recently went through two omnichannel experiences, one that started well but went downhill thereafter, and another that was a disaster right from the beginning. Before I deep dive into my experiences, here’s a quick working definition of omnichannel: Omnichannel is where a single business process is deliberately split across multiple channels so that each … Read more
We recently developed and delivered a mobile app called RAPP360. Short forResidency Audit App 360, RAPP360 makes it very easy for people having multiple residences to respond to tax audits from different jurisdictions by providing a detailed log of their physical location over the previous years. The primary target audience for RAPP360 comprises of Wall Streeters … Read more