Official Blog of GTM360 Marketing Solutions
For over a decade, I’ve been dreaming of an analytics platform that would ingest my Excel file, process it, and give me actionable insights – without any effort from me. My XLS file could have raw data on newsletter subscribers, sales pipeline, interviews of job applicants, and so on. If you think it sounds like … Read more
Data analysis is not the first thing that comes to mind when you think of a language model – large or small – but ChatGPT happens to be quite good at it. During the past year, I turned to ChatGPT several times for help with analyzing data. In this post, I’ll give three examples of … Read more
Klarna recently announced that it is shutting down Salesforce, Workday and other SAAS applications that it has been using for years. All of the reports that I could lay my hands on only state that the Swede BNPL major will replace the SAAS giants’ software with an inhouse “AI system”. In the absence of details … Read more
We did not reach a conclusion on the outlook for SaaS Repatriation at the end of our previous blog post Will ChatGPT Kill SaaS?. But that doesn’t mean the fledgling trend won’t have any impact. (For the uninitiated, “SaaS Repatriation” is the new movement where companies stop using SAAS and develop the they functionality they … Read more
In Will ChatGPT Kill SaaS?, I coined the term SaaS Repatriation to describe the nascent practice of enterprises shutting down their SaaS products and developing AI systems inhouse using ChatGPT, GitHub Copilot, and Replit. This is like the good old custom development of software, just built by these three popular AI coding copilots rather than … Read more
When I want to direct you to a webpage, I simply send you a link to that page, you click it and land on that webpage. Mission accomplished! But what if I want to draw your attention to a specific passage on that page? Sending the link to the page won’t work since that will … Read more
The public discourse has expanded beyond whether ChatGPT will kill coders to the existential threat now posed by Generative Artificial Intelligence platforms to SAAS software. According to the proponents of this narrative: Companies will stop using SAAS and develop the required functionality with GenAI code development platforms. This is like the good old custom development … Read more
I recently read the following post on Twitter: @sudomax: Who would have thought connecting disparate APIs would have been so successful. The OP is referring to Zapier, which automates workflows by connecting APIs between different systems. Its $4 billion valuation is a good measure of how successful it has been. MuleSoft is another very successful … Read more
In From raw data to real profits: A primer for building a thriving data business, McKinsey proposes the so-called DIKW model for Data Product vendors where: D is Data I is Information K is Knowledge W is Wisdom For the uninitiated, the largest consulting firm in the world defines “data product” as follows: What is … Read more
Innovation is not Invention. Invention is a new thing. Innovation is a new way of doing an existing thing that amplifies impact through broader reach. Let me cite a few examples to drive home this difference. 1. AirBnB During Oktoberfest, the city of Munich with a population of 1.2 million residents receives roughly seven million … Read more