Official Blog of GTM360 Marketing Solutions
In my op-ed article titled “Impact of Regulation on Financial Services Providers” published in the August 2012 issue of The Journal of Internet Banking & Commerce, I’d argued that banks don’t have much to fear from the slew of financial products launched by non-banking financial services providers. Many career bankers averred that they heaved a … Read more
In Whither Cross-Selling And Upselling With eBills And eStatements?, I’d written about how I got hit by exorbitant SMS costs and how I solved this problem by ordering an SMS Pack that gave me 1,000 SMSs for only INR 35 per month. Things were fine for a few months. Then, suddenly, I again received a biggish … Read more
With the Mayans proven wrong, here’s to a happy and prosperous 2013 from GTM360 Marketing Solutions. Here are some milestones we achieved in 2012: We expanded into mobility and digital marketing solutions. In the former, our focus remains on Android apps that are functionally-rich and call for superior UX. As for the latter, we’re currently concentrating … Read more
We love business cards with QR codes. One scan with a smartphone, and the contact is immediately added to the phonebook. No need to enter data manually. No fiddling around with scanners and OCR software. We found this functionality so useful that we made it a basic feature of QR360, one of our digital marketing solutions. … Read more
I’ve been using Bar Code Reader, Email, Google Maps, LinkedIn, Twitter and many other mobile apps regularly on my Android smartphone for several months, both under 3G and WiFi. A couple of weeks ago, all of them suddenly stopped working on 3G. They continued to work under the WiFi mode. At the same time, I … Read more
Three days ago, Google announced turn-by-turn navigation with voice assistance on the Android version of its Maps app for the top six cities in India including Pune in Western India. While driving back to my house in NE Pune from my parents’ house in SE Pune earlier tonight, I got the chance to try out the … Read more
We’re pleased to launchGTM360 Mobility Solutions. This new line of business focuses on design, development and support of Android apps that are functionally-rich and call for superior user experience. Our areas of specialization include location based (LBS) apps, QR codes and apps centered around sales and marketing. In an already crowded space, we believe we … Read more