Official Blog of GTM360 Marketing Solutions
Callers are sometimes unable to reach me because My phone is outside coverage area I’ve switched off my phone I’m busy The network is congested. Until this recently, whenever this happened, callers heard a message from my mobile network operator saying they’ve dialed the wrong number. Naturally they wondered how the heck can MY mobile … Read more
Welcome to the first blog post of 2015! The Top 10 posts of 2014 were: #10: Big Pharma Turns To CEM For Cure #9: Did Google Acquire FeedBurner Minus The CAPTCHA? #8: How To Make Co-Creation Work? #7: Retail Is Barking Up The Wrong Tree Against Ecommerce #6: Does CX Really Drive Sales? #5: How To Lie With Big Data #4: Frictionless … Read more
In this day and age of Amazons and Flipkarts, it shouldn’t take much for a business to appreciate the importance of customer experience. Nevertheless, when we recommend certain features to improve the UX / CX of our customers’ products or platforms, we often receive pushback ranging from “when a customer takes a little more trouble … Read more
Medical representatives sell prescription drugs by detailing doctors and canvassing drugstores. They do not contact patients who actually consume the medicines. This makes sense because, in the pharma industry, patients don’t play an active role in deciding what to buy. As we know, the way it works in this business, the physician writes the prescription … Read more
Just like some people will never pay for a mobile app – or any digital content for that matter – I’ll never use a mobile app that forces me to register before I’ve had a chance to try it out. Of course, this rule doesn’t apply to mobile banking, Twitter, HootSuite, and other mobile apps … Read more
All business development teams understand the importance of case studies in B2B technology sales. But, when it comes to producing and using them, we’ve come across two diametrically opposite approaches followed in many IT companies: Kool-Aid: Use case studies for everything Phobia: Shun case studies altogether Case Study Kool-Aid Vendors in the first category launch into … Read more
Many of us have signed up for free software trials and not upgraded to the paid version when the trial period ended. Some of us might have bought a subscription for the paid version, used it for a few months, and then bailed out. In all these cases, we become the SaaS vendor’s “lost customers”. … Read more
All of us receive spammy offers from banks, consumer brands, ecommerce websites, retailers and many other businesses. If you’re like me, you probably delete these SMS / email messages without even opening them. Once in a while, we get a discount coupon on our birthday or wedding anniversary. They are more targeted but we still … Read more
As soon as I opened The Inner Circle, Brad Meltzer’s novel about the presidential spy ring Culper Ring, on my B&N Nook Color, I noticed that it had 977 pages. Which is quite a lot for the average paperback. I’m no stranger to big books – Texas by James A. Michener, Exodus by Leon Uris … Read more
Like many, I’ve long held that nothing is broken with plastic cards for instore payments and made the case for mobile wallets to stick to gift, loyalty, ID and other forms of non-payment cards (see Mobile Wallets Should Fix What’s Broken – And It Ain’t Payments). Until I read this line about Apple Pay: “Every … Read more