Official Blog of GTM360 Marketing Solutions
There’s a raging debate about ad visibility in recent times. Much as I’d like to think it’s triggered by my post Don’t Fall For The ‘Invisible Versus Unseen Ads’ Charade, the real reason doesn’t matter. The crux of the issue is that advertisers are claiming that ~15% of their online ads are seen by bots, … Read more
India’s leading online fashion brand Myntra recently shut down its desktop and mobile websites and decided to go mobile app only. As far as I know, this is an unprecedented move by any ecommerce player anywhere in the world and flies in the face of moves by brands to increasingly hop on to the omnichannel … Read more
Yes, you read that right. There are ways to remove features and increase a product’s appeal. This post was sparked off when I heard about GPSVoice, a new mobile app that uses GPS to help parents track their children’s location without draining battery life. More on the app in a bit but lest you think I’m … Read more
Before developing a food discovery startup’s GTM strategy, we recently did a test drive of its mobile app. The app lists dishes of various cuisines from restaurants in the local neighborhood. Like many hyperlocal startups, this one also started operations in one city and then had plans to expand to other cities. As soon as … Read more
Since I wrote HDFC Bank’s PayZapp Ends My Bill Payment Woes, I’ve made a few more bill payments using the mobile wallet. All of them went through successfully (knock on wood!). I’m even more convinced that PayZapp is the best way of paying bills for people who’ve tried out other alternatives. That said, PayZapp faces … Read more
I get around 15 bills a month from telcos, utilities and other types of billers. Being an omnichannel freak, I don’t have any bias towards where I pay them, with my choice of payment channel depending largely upon where I am when a certain bill falls due: If I’m close to my laptop, I pay … Read more
Personally, I don’t find too many serious shortcomings in the digital banking offerings from my banks. On the contrary, virtually every neobank / fintech I’ve come across is little more than a leadgen tool. But that’s outside the purview of this blog post, the purpose of which is to do a reality check on the … Read more
Facebook and Reliance Communications (Top 3 MNO in India) partnered this past February to provide free access to Facebook and a bunch of other websites to Reliance customers via the Internet.org initiative. Yesterday, Uninor, the Indian subsidiary of the Norwegian telecom giant Telenor Group, announced free Wikipedia access to its mobile subscribers. Personally, I thought … Read more
Callers are sometimes unable to reach me because My phone is outside coverage area I’ve switched off my phone I’m busy The network is congested. Until this recently, whenever this happened, callers heard a message from my mobile network operator saying they’ve dialed the wrong number. Naturally they wondered how the heck can MY mobile … Read more
Welcome to the first blog post of 2015! The Top 10 posts of 2014 were: #10: Big Pharma Turns To CEM For Cure #9: Did Google Acquire FeedBurner Minus The CAPTCHA? #8: How To Make Co-Creation Work? #7: Retail Is Barking Up The Wrong Tree Against Ecommerce #6: Does CX Really Drive Sales? #5: How To Lie With Big Data #4: Frictionless … Read more