Official Blog of GTM360 Marketing Solutions
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Technophobes and security pundits have been warning for a long time that it’s possible for a passerby with an RFID reader – and malafide intent – to skim debit / credit card details off of contactless cards and NFC smartphones even when they’re tucked away inside their owners’ wallets, pockets or hand bags. I had … Read more
Three days ago, Google announced turn-by-turn navigation with voice assistance on the Android version of its Maps app for the top six cities in India including Pune in Western India. While driving back to my house in NE Pune from my parents’ house in SE Pune earlier tonight, I got the chance to try out the … Read more
Height of eBanking Irony is when My bank wants me to visit its branch to update my email. I wonder why I can’t convey my new email address to my bank via Internet Banking or in a letter signed by me in ‘wet ink’. Left with no choice, I visit the branch, but find that … Read more
EMAIL360 is a cloud-based software that delivers the most powerful features of marketing automation solutions at a fraction of their cost. EMAIL360 helps marketers start the conversation with their website visitors by collecting the barest minimum contact information. By doing so with a 1-click form and without complex reCAPTCHAs and page transitions, EMAIL360 provides a frictionless … Read more
Electronic delivery of bills and statements promises to save stationery, printing and postage costs for banks, mobile network operators, municipalities / boroughs, utilities and other types of billers. Attracted by the cost savings potential, a large number of billers have adopted eBilling / eStatements technology in recent times. To actually realize the savings, many billers … Read more
In a previous blog post titled Customers Of The World Unite, You Have Nothing To Lose But The Call Center Hold Music, I’d written about customer service via social media and how it could be a great experience for customers of airlines, banks, insurers, mobile network operators and other service providers. We now look at … Read more
Even if your company is not on social media, your prospects, customers, employees and other stakeholders invariably are. In recent times, more and more people are resorting to social media to seek help for their problems, rave or rant about products and services, shower bouquets or rain brickbats about their work atmosphere, and do lots … Read more
‘Showrooming’ is being projected as a new threat posed by e-commerce websites to organized retailers’ brick-and-mortar stores. Showrooming can be defined best as “the consumer practice of using a retailer’s stores as a show room, to look, touch, and feel (not to mention partake of the retailer’s employee expertise, such that it might be), but … Read more
Over the past 18 months or so, we’ve written several blog posts (here, here and here) about the whats, the whys and the why nots of QR codes. We’ve subsequently seen a steady stream of QR codes used in print ads by banks, insurers, real estate developers, retailers and others. There’s no doubt that this technology has entered the … Read more
Over the years, I’ve been shopping at four big box retailers. Let me call them A, B, C and D. Retailers A, B and C run loyalty programs, of which I’m a member. Retailer D does not run any loyalty program. After shopping at Retailer D for a couple of times, I stopped visiting A, … Read more