Official Blog of GTM360 Marketing Solutions
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‘Showrooming’ is being projected as a new threat posed by e-commerce websites to organized retailers’ brick-and-mortar stores. Showrooming can be defined best as “the consumer practice of using a retailer’s stores as a show room, to look, touch, and feel (not to mention partake of the retailer’s employee expertise, such that it might be), but … Read more
Over the past 18 months or so, we’ve written several blog posts (here, here and here) about the whats, the whys and the why nots of QR codes. We’ve subsequently seen a steady stream of QR codes used in print ads by banks, insurers, real estate developers, retailers and others. There’s no doubt that this technology has entered the … Read more
Over the years, I’ve been shopping at four big box retailers. Let me call them A, B, C and D. Retailers A, B and C run loyalty programs, of which I’m a member. Retailer D does not run any loyalty program. After shopping at Retailer D for a couple of times, I stopped visiting A, … Read more
With all the recent buzz around Pinterest, our inboxes have been flooded with several white papers and blog posts on the relevance of the latest social media network for B2B. After a quick glance at its website, we realized that it was easier to simply jump aboard Pinterest than to keep mulling over whether to … Read more
Around the end of 2009, my HP OfficeJet printer broke down. I logged a call with the local office of Hewlett Packard’s service partner. I got no response for three days. I gave up with the vendor’s local office and decided to escalate my complaint to its head office. Thankfully, the company’s Vice President for … Read more
I recently shifted a lot of my blog reading from a laptop to a smartphone. Some blogs like TechCrunch can be accessed via mobile web (apart from PC web, that is) whereas others like Finextra, Huffington Post and Labnol (Digital Inspiration) are available as native Android Apps. I found TechCrunch and Huffington Post to be very … Read more
For a long time, I’ve been hearing about how electronic bill presentment and payment (EBPP) solutions enable billers to do more cross-selling and upselling. For the uninitiated, EBPP, among other things, generates paperless versions of bills and statements and publishes them on portals or emails them as PDF attachments, or both; the term “billers” collectively … Read more
I’ve used 3G in the UK several years ago but it was only recently that I “onboarded” on to this high-speed mobile network in India. I took baby steps by first signing up for the entry-level plan offered by my Mobile Network Operator (MNO). This came with 200 MB upload / download and cost INR … Read more
In Part 1 of this blog post, I had lauded ICICI Bank for pushing the envelope on adopting cutting edge banking technologies by launching a Facebook App and Online Account Opening offering. In this Part 2, let me share the results of my personal experience with these initiatives and voice a few concerns around their … Read more
We’re pleased to launchGTM360 Mobility Solutions. This new line of business focuses on design, development and support of Android apps that are functionally-rich and call for superior user experience. Our areas of specialization include location based (LBS) apps, QR codes and apps centered around sales and marketing. In an already crowded space, we believe we … Read more