Official Blog of GTM360 Marketing Solutions
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Looks like mobile has started impoverishing publishers, too, since I wrote Will Mobile Impoverish Bloggers? two years ago. Smartphones and tablets are causing trouble for publishers for more reasons than one: Their smaller displays support fewer ads People have a lower propensity to click ads on mobile (unless they’re like the nicely obfuscated Google Ads but … Read more
The quick service restaurant chain FAASO’s recently launched MOBILE wrAPP, an ordering, payment cum loyalty app. Available on Android, iOS and Windows, the app lets users locate stores, browse the menu, place delivery or takeaway orders, and make online or cash on delivery payments. To incent repeat purchase, the company credits INR 400 (~US$ 6.67) … Read more
For all the marketingspeak from technology providers about open systems blah blah blah, seasoned CIOs know that every software purchase is accompanied by a certain level of risk of getting locked in to that particular vendor. The risk is caused by user comfort, proprietary programming language and opaque database structures, among other factors. Cue to … Read more
In his blog post titled Wasted Words – Why Marketing Content Longer than 3 to 5 Items Does Not Work, Gartner Research Director Hank Barnes makes a strong case to technology vendors for simplifying their story and emphasizing only two or three things that matter most in their marketing collateral. He goes on to explain how … Read more
I must be an “early adopter” in Running From Pillar To Post To Link Aadhaar Card To Bank Account: A year later, the early and late majority of LPG subsidy beneficiaries have still not managed to link their Aadhaar Cards to their bank accounts. But it doesn’t matter any more. Politicians sensed that it was a dumb … Read more
In Omnichannel Fiasco #1: Standard Chartered Credit Card, I’d described a recent omnichannel experience that started well but went downhill soon thereafter. In this post, let me describe another omnichannel experience that was a fiasco from the word go. This was with Vodafone M-PESA mobile wallet. When M-Pesa was on the drawing board, my company … Read more
The leading British technology and Internet apps blog Make Use Of recently launched a loyalty-cum-rewards program where readers earn points for sharing its articles on social networks. In the past, I’ve come across rewards for filling forms, completing surveys and taking other actions but this is the first time I’m seeing a website rewarding social sharing … Read more
In over two decades of using credit cards, I missed a payment for the first time a couple of months ago. This happened on my HSBC credit card, which I’ve been holding for nearly 10 years. I’m blaming eStatements for my slip up. My payments are due in the third week of every month. I … Read more
In the good old days, an onpremise B2B software vendor would go through a long-drawn sales process but, when he bagged the deal at the end of it, he’d grab a pot of gold by way of millions of dollars in upfront license fees. There’s no such luxury in the brave new world of cloud … Read more
Security increases friction. That’s not news. I’ve myself written many blog posts – click here, here and here – on this perennial tradeoff involved in payments. However, I recently found a new security measure that actually creates new sources of vulnerability. Ironic but true. Since December 2013, India’s central bank RBI has made it mandatory … Read more