Official Blog of GTM360 Marketing Solutions
This is the category displayed on the slider on the home page. Therefore, every post must at least belong to this category.
In his blog post titled The Power of Location-Based Offers in Financial Services, Jim Marous, Co-Publisher of The Financial Brand, highlights how banks can leverage the proliferation of smartphones to make location based offers (LBOs) for cross-selling of banking and other third-party products at their branches. Let’s say a bank implements LBOs and an existing … Read more
In this post “ALL B2B SALES LEADS ARE NOT CREATED EQUAL”, author Garrett Hollander references a BtoB Magazine study according to which only 23% of sales professionals say marketers deliver sales-ready leads. When I read this, it struck me that “sales-readiness” is fast becoming an outdated concept. In today’s world of Buyer 2.0, the prospect … Read more
I drafted this blog post four years ago after reading this article in Economic Times. Not wanting to sound alarmist, I decided to can it. I revisited the post many times since then and I stuck to my decision each time. Until I read this question on Quora a couple of days ago: Is there a … Read more
Buyer power in online marketplaces is obvious. Choice of platforms, sales returns, seller rating and venting on social media are among the many ways in which buyer is king in online marketplaces. Platform power is also fairly obvious: Blacklisting errant sellers and withholding payments to them are some of the tools available to the platform to flex its … Read more
Yes, you read that right. This post is really about how brands can boost engagement with their consumers by using error messages. Normally, error messages are bland: Record not found Your search yielded no results Page not found. You can’t blame the programmers who typically write them because, sometimes, you can’t do better. As @nicksantos points … Read more
A few months ago, I’d posted the following update on social media: Privacy does not equal Security: Privacy is refusing to give out your mobile #. Security is refusing to give out your debit card PIN #. To which a friend had replied, “You made it so simple!!” Then I thought of bank account numbers … Read more
Here’s our latest success story: IT Services Company Boosts Qualified Lead Generation Campaign management best practices improve Inside Sales effectiveness This midsized IT services company has an inside sales team with 20+ SDRs that run outbound marketing campaigns to midsized businesses in USA, Europe and Australia. The company owed its initial growth to aggressive outreach … Read more
I was stunned when I saw the latest issue of FORTUNE magazine. Titled “Amazon Invades India”, the cover features Jeff Bezos as the Hindu Lord Vishnu. Bordering on the sacrilegious, the illustration violates the Hindu stricture against depicting human beings as Gods. If the term “invades” – an obvious throw back to the colonial era … Read more
Every now and then a startup comes to us with the idea of aggregating fragmented markets, seeking our assistance in product management. The common theme behind most of these marketplaces – across corporate gifting, handicraft, printing and other industries – is to make use of technology to mediate a physical business. All of them will … Read more
In 4 Major Mistakes B2B Companies Commit To Lose Clients, Ian Dainty declares that B2B technology companies lose “farming” business by failing to communicate with existing customers about their value delivered, new offerings, and so on. It’s a no-brainer that customers will defect from their incumbent vendors if they’re not kept informed. However, I’m not … Read more