Official Blog of GTM360 Marketing Solutions
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I was stunned when I saw the latest issue of FORTUNE magazine. Titled “Amazon Invades India”, the cover features Jeff Bezos as the Hindu Lord Vishnu. Bordering on the sacrilegious, the illustration violates the Hindu stricture against depicting human beings as Gods. If the term “invades” – an obvious throw back to the colonial era … Read more
Every now and then a startup comes to us with the idea of aggregating fragmented markets, seeking our assistance in product management. The common theme behind most of these marketplaces – across corporate gifting, handicraft, printing and other industries – is to make use of technology to mediate a physical business. All of them will … Read more
In 4 Major Mistakes B2B Companies Commit To Lose Clients, Ian Dainty declares that B2B technology companies lose “farming” business by failing to communicate with existing customers about their value delivered, new offerings, and so on. It’s a no-brainer that customers will defect from their incumbent vendors if they’re not kept informed. However, I’m not … Read more
Season’s Greetings and Best Wishes for a Happy and Prosperous New Year 2016. Welcome back to the GTM360 Blog! In this first post of 2016, we list the Top 10 posts of 2015: #10. Why Customers May Flee Abroad Sooner Than Tech Startups! #9: Every Pageview Is A Conversion Opportunity #8: Core Engineering Covets Top IIT Talent But … Read more
We close the year with our latest success story: US Midwest Infrastructure Solutions Provider Bolsters Roadshow Participation SAP Customer List delivers right target audience on a platter Headquartered in the US Midwest, NETECH CORP provides networking infrastructure solutions that help SAP users save money and increase productivity. The company was planning to conduct a roadshow … Read more
Many midsized IT companies sell in multiple geographies (e.g. USA, UK, Germany) but have their marketing organization centralized in their home country (e.g. India). When they run search engine marketing campaigns, they’d want their ads to only show up in their target markets (that lie outside their home country). This means their corporate marketing would … Read more
As a technology marketer, I constantly preach that technology must solve a business problem for it to enter the mainstream. I also believe that it’s the technology provider’s job to explicitly convey how their product or service alleviates pain areas. In the context of analytics, this would mean that analytics is useful as long as … Read more
Every now and then, the Indian IT industry has been exhorted to “move up the value chain” (read develop products) or face extinction. I’ve lost count of how many times I’ve heard the value chain Kool-Aid in my two decade career in software but the latest one was in the LinkedIn article entitled The Kirana … Read more
Here’s our latest success story: Industry Veteran Generates Buzz For New ERP Services Company In USA SAP Customer List delivers readymade audience This veteran from the Enterprise Application space launched a new ERP services company. To spread awareness of the company’s offerings, he proposed to conduct an outreach campaign targeted at existing SAP customers in … Read more
According to Economic Times, IIT Bombay has acceeded to the government’s request to open up first day of placement season to core engineering industries. This is despite the fact that these industries offer only “half of the average Rs 30 lakh (~US$ 46K) salary” benchmark set by traditional Day 1 prima-donnas like investment banking, ecommerce, … Read more