Official Blog of GTM360 Marketing Solutions
According to the popular narrative, branding is needed only in B2C. That’s not true. Branding plays an equally important role for B2B products and services. For the purpose of this blog post, we will use the following definition of branding: Branding “Branding” is endowing products and services with the power of a brand. Where a … Read more
In Five Pricing Paradoxes, we covered many pricing paradoxes and speculated on why they happen. In this post, we will examine if and how they need to be fixed. Is There A Problem? While there’s a logic to pricing paradoxes, we cannot expect the Average Customer to accept them. As a result, they will complain about … Read more
According to common wisdom, middleman adds a margin, so his price will be higher than the original manufacturer’s price. Why do D2C brands price their products higher on their own website and make them cheaper on marketplaces like Amazon? I always assumed buying from their website is cheaper, given they save on commissions. What's the … Read more
Here’s our latest success story: European Blockchain Loyalty Management Solution Grows Adoption Thought leadership content takes decision maker access to next level Based in Europe, our customer provides blockchain-based loyalty management platform development services. The company had acquired two marquee customers in infrastructure and banking. Keen to grow adoption in these two industries, our customer … Read more
Back in the day, technology vendors used Feature Selling to sell their products. In this technique, they use product features to create interest among the target audience. As everybody and his dog talked about ERP, CRM, MA, CBS, etc., the market got crowded. As our inboxes filled up and our attention spans dwindled, this method … Read more
Fintech came into existence with the charter of disrupting traditional banks. It sought to achieve its mission by democratizing finance with modern technologies and superior customer experiences. The plan was to unbundle banking into multiple products, be a CHILL entrant in each product, bring the unbanked and underbanked into its fold first, then work its … Read more
No Indian IT company has made it to the latest FORTUNE GLOBAL 500. This is despite the industry leader TCS growing faster than the list’s hurdle revenue. I’m guessing that the gap between the two last year was too wide to be bridged in one year. Before we do a deep dive into the industry, … Read more
It might seem ironical that the IT industry, the torchbearer of digital transformation, uses reseller networks in today’s digital world instead of selling to its customers directly. As we saw in Are Resellers Required In Today’s Digital Age?, the basic tension in the direct-versus-reseller debate can be expressed as follows: Why can’t customers be allowed … Read more
You read about a product on Twitter or Product Hunt. You click through and visit the product’s website. You watch a 2-minute explainer video. You like what you see. You sign up for it. See something – like something – want something – buy something. That’s how people shop. – Martech When I started out … Read more
Limitation in field length of payment messages causes endless number of problems in electronic payments. Let me give a few examples: I was unable to fit the payee name MCS MERIDIAN CLIENT ACCOUNT HOUSE RENT 98 MERIDIAN PLACE JUN 2008 in the payee field of my bank’s payment screen. My bank told me to change … Read more