Official Blog of GTM360 Marketing Solutions
I’ve been asked several times about the difference between Data Mining and Predictive Analytics. Well, that’s not strictly true. I’ve been asked only once and that too in the following tweet from @IBMAnalytics visible to me among 15.7K of its followers: https://twitter.com/IBMAnalytics/status/459004965298528256 Replies ranged from the ubiquitous “depends” – will some people begin all their … Read more
In their diatribes about the underbanked, unbanked and financial inclusion, many suppliers of financial services technologies to banks (aka “fincumbents“) and members of the digerati threaten banks with the risk of losing customers to prepaid cards, P2P lending platforms, money transmitters, and other types of fintechs. In their urge to dish out free, unsolicited advice, … Read more
Here’s our latest success story: IT Services Company Gains Massive Visibility Without Any Advertising Thought leadership generates huge exposure among decision makers With a solid track record of providing development and testing services for one of the largest streetworks systems in the United Kingdom, this midsized IT services company gained substantial expertise and experience on … Read more
“Financial inclusion”, “banking the unbanked”, blah blah blah. Call them what you want. But they all mean the following: Financial Inclusion / Banking the Unbanked – What They Mean People want to borrow money only from banks; people want to deposit their savings only in banks. But, since they can’t access a bank, they’re forced … Read more
The quick service restaurant chain FAASO’s recently launched MOBILE wrAPP, an ordering, payment cum loyalty app. Available on Android, iOS and Windows, the app lets users locate stores, browse the menu, place delivery or takeaway orders, and make online or cash on delivery payments. To incent repeat purchase, the company credits INR 400 (~US$ 6.67) … Read more
For all the marketingspeak from technology providers about open systems blah blah blah, seasoned CIOs know that every software purchase is accompanied by a certain level of risk of getting locked in to that particular vendor. The risk is caused by user comfort, proprietary programming language and opaque database structures, among other factors. Cue to … Read more
In his blog post titled Wasted Words – Why Marketing Content Longer than 3 to 5 Items Does Not Work, Gartner Research Director Hank Barnes makes a strong case to technology vendors for simplifying their story and emphasizing only two or three things that matter most in their marketing collateral. He goes on to explain how … Read more
The leading British technology and Internet apps blog Make Use Of recently launched a loyalty-cum-rewards program where readers earn points for sharing its articles on social networks. In the past, I’ve come across rewards for filling forms, completing surveys and taking other actions but this is the first time I’m seeing a website rewarding social sharing … Read more
In the good old days, an onpremise B2B software vendor would go through a long-drawn sales process but, when he bagged the deal at the end of it, he’d grab a pot of gold by way of millions of dollars in upfront license fees. There’s no such luxury in the brave new world of cloud … Read more
Security increases friction. That’s not news. I’ve myself written many blog posts – click here, here and here – on this perennial tradeoff involved in payments. However, I recently found a new security measure that actually creates new sources of vulnerability. Ironic but true. Since December 2013, India’s central bank RBI has made it mandatory … Read more