IT Marketing

Innovation And Patents In IT Services Companies

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Yes, you read that right. Much as the common man might find it difficult to believe, there’s innovation in IT Services companies and IT Services companies do get patents. The über boss of India’s largest IT company lashed out at detractors of the IT Services industry, and pointed out that: Indians should be celebrating an … Read more

Innovative Fintechs Don’t Need No Open Banking Regulation

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Pink Floyd fans won’t need any explanation for this post’s title. As for the others… well, it’s never too late to become fans of Pink Floyd!  The recent buzz around Artificial Intelligence and Machine Learning has spawned the next generation of Personal Finance Management applications. While the forerunners in the cateogory like Mint (now part … Read more

Sharpen Your Geo Targeting By Predicting What Will Sell Where

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A Quoran recently asked me where he could sell his email list in India. Normally, my Quora answers are quite concise. And, after seeing the following reply by Quora’s Founder Adam D. Angelo, I stopped worrying if I was too terse: But the said question about email list gave me a chance to throw light on … Read more

Devising The Core Message Of Leadgen Emails

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This is a slightly edited version of my answer to the following question on Quora: How Do I Run An Email Campaign To Generate B2B Leads? Most email campaigns I’ve come across provide a great answer to the question “What does your company do?” Not surprisingly, they fail to generate leads. Because people receiving those … Read more

Yaay I’m In The Latest Financial Services Content Royalty List!

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I’m happy to announce that I have been named to The Royalty of Insightful Financial Services Content list. Compiled by Bryan Clagett, CMO & Investor in Geezeo, a proven white-label PFM provider for banks and credit unions, this list places me in the august company of Ron Shevlin, Jim Marous, Stessa Cohen, Brett King, Chris … Read more

Should Sales Dodge The Price Question Or Answer It Upfront?

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In the sales cycle for a technology solution, a vendor typically demonstrates its product, lists its features and benefits and finally gets into price discussions. And a typical technology solution buyer goes along with this sequence of activities. However, there are prospects who want to know the price upfront. According to this report, they could … Read more

Reliance JioFi Second Impressions

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In Reliance JioFi First Impressions, I’d shared my initial experiences with the Reliance JioFi Portable 4G Pocket WiFi Router. One month later, here are my “second” impressions: UPDATE DATED 16-SEP-2016: It’s confirmed that voice on JioFi happens via data packets. However, I understand it’s called Voice Over LTE (VoLTE) and not VoIP as I’d previously labeled … Read more

SAAS – What’s In It For Vendors?

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SAAS promises zero upfront cost, freedom from maintenance and relief from headaches of updates, and so on. These are all benefits for customers of SAAS. What’s in it for providers of SAAS? Shorter sales cycle is the most obvious benefit. Because buyers don’t need to incur huge licensing costs while signing up for a SAAS … Read more

3 Ways To Make Events Memorable

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Retail industry analyst RSR Research notes in “The Lasting Effects Of Shoptalk” that the new event in Las Vegas differentiates itself from other events by featuring “Full-out breakfast, lunch and dinner” that were accompanied by “impressive spreads of snacks and beverages throughout the day.” And goes on to remark, “These may seem like trivial things, but for someone … Read more