Official Blog of GTM360 Marketing Solutions
A few years ago, images on websites and banner ads used to suck. Poor resolution, bleeding colors – these were the common problems in images used even by leading brands. That’s mostly history now. Image quality has improved significantly in recent times. I wish I could say the same about image sizes and aspect ratios. … Read more
In Part-1 of this blog post, I’d described my experience with PayTM’s CEM campaign on Nescafe’s instant coffee bottle. In this part, I’ll describe my experience with the sachet of the same product. If you’re wondering how packing types matter in a CEM campaign, trust me, bottle and sachet pose different challenges and provide different … Read more
Barring a few exceptions like Dollar Shave Club, consumer brands still don’t sell their products directly to people who use them. Instead, they use the traditional multi-tiered distribution channel comprising distributors, wholesalers and retailers. Ergo they don’t know their end consumers. How do brands overcome the “anonymity” challenge, reach out to end consumers and engage … Read more
I have a list of all people who Reply, Like, Retweet my posts on Twitter. It’s called skr-engagers. The list happens to include a few people who I follow e.g. Scott Wessman (@scottew). The way Twitter works, I see tweets by these people on this list and on my timeline. Reading the same tweet twice … Read more
With the rising use of ad-blockers by online readers, the blogosphere is full of advice on how online publishers should move away from advertising and find other ways to monetize their content. Some of the alternatives proposed by the digerati include: Micropayments Subscription Native Ads Harvest PII Remove Obtrusive Ads In this blog post, I’ll examine … Read more
Since the time I published Retargeted Ads or Retarded Ads, I’ve come across many more retargeted ads exhibiting retarded behavior. Take for example the ones from Cleartrip. Well after I’d booked my tickets on its portal, I kept seeing its retargeted ads. I hinted to the OTA that it could try setting frequency caps on … Read more
There’s lot of data in the public domain. Buyer 2.0 is Internet-savvy. So they will help themselves to all that information and find solutions to their pain areas by themselves. Ergo salespersons should stop trying to sell solutions to potential customers. This is the sum of essence of one prevailing school of thought in B2B … Read more
Following Chipotle’s e-coli scare late last year, the burrito chain’s stock has been on a free fall. From a peak of ~$750 in October 2015, the stock price plummeted to ~$400 at the height of the crisis last month. At the time, it was rumored that the company might be forced to file for bankruptcy. … Read more
Content marketers rarely find the space to squeeze in full size versions of images in the body of their content. Therefore, it’s customary for them to include a smaller size of the image within their (online) whitepapers, blog posts and other marketing collateral and leave it to readers to click the images to view them … Read more
Buyer power in online marketplaces is obvious. Choice of platforms, sales returns, seller rating and venting on social media are among the many ways in which buyer is king in online marketplaces. Platform power is also fairly obvious: Blacklisting errant sellers and withholding payments to them are some of the tools available to the platform to flex its … Read more