Official Blog of GTM360 Marketing Solutions
The Netflix show Social Dilemma has rekindled the eternal controversy over privacy, tracking, and manipulation by digital companies. As consumers, many of us outrage at brands for using our private information to target us with personalized communications, ads and targeted offers. In this post, I’m going to go out on a limb and argue that … Read more
In Why Is It So Hard To Spot Fake News? – Part 1 and Why Is It So Hard To Spot Fake News? – Part 2, I had listed six hacks to spot fake news. As we saw in those two posts, all those hacks have False Positives and False Negatives. The waters will get muddied even … Read more
When we published Increasing Sales-Marketing Alignment: Big Bang Doesn’t Work six years ago, there were 4.3 million search results for the keyword “Sales Marketing Alignment”. Today there are 58.3 million. Safe to say that there has been an explosion in online chatter on the topic – it works out to 54% CAGR for the mathematically … Read more
Analytics is indispensable for a B2C website. Website analytics tools like Google Analytics etc. reveal friction hotspots, blindzones, etc. and thereby help website owners redesign forms, modify CTAs, rotate online ads, etc. (The use of multiple etceteras in the previous sentence is intentional – there are indeed many analytics tools available for doing many things … Read more
In Why Is It So Hard To Spot Fake News? – Part 1, I listed six hacks for spotting fake news. To recap, they were: Google It Check the URL Verify the Sender’s ID Check for Typos Believe only Official Channels Use a Fact-Check Service I shared my experience with the first three hacks in the … Read more
I struggle with this #FakeNews thingy. It’s quite easy to conclude that something is fake after the fact. After all, as they say, hindsight is 20/20. But it’s difficult to spot fake news as it’s breaking. I asked the Twitterati for their thoughts. Is there any way for an average reader to tell apart fake … Read more
I recently came across a post on social media predicting that WhatsApp will very soon become India’s largest digital payments product because it has 450 million users in India. I politely pointed out to the Original Poster that WhatsApp has precisely zero customers for its payments service and that nobody can tell how many of … Read more
I put several hotel rooms on my credit card one month. The next month, I get a “30% OFF” coupon from AirBnB for staying at one of its properties the next time. My first reaction is that my credit card company has “sold” my personal data to AirBnb. Ditto when I Talk about a brand … Read more
Britannia recently ran a Customer Engagement Management campaign for its NICE biscuit. Like any typical CEM campaign, the BRITANNIA KHAO WORLD CUP JAO campaign required consumers to find a promo code on the product package and SMS it to a telephone number (92620 92620). But, from here on, the Britannia CEM campaign deviated significantly from … Read more
I came across a Customer Engagement Management program on Britannia bread recently. The program was called Morning Jackpot and it was run jointly between India’s leading bread and biscuit manufacturer Britannia and Payment Service Provider PayTM. Like in any other digital CEM program, each pack of the product – Britannia Healthy Slice and Britannia 100% Whole bread, in this case – … Read more