Official Blog of GTM360 Marketing Solutions
We love business cards with QR codes. One scan with a smartphone, and the contact is immediately added to the phonebook. No need to enter data manually. No fiddling around with scanners and OCR software. We found this functionality so useful that we made it a basic feature of QR360, one of our digital marketing solutions. … Read more
Diwali Greetings from GTM360 Marketing Solutions! When we started GTM360 Marketing Solutions over three years ago, our primary focus was to provide go to market services for the IT and high-tech industry. Along the way, we started deploying modern inbound marketing solutions where applicable in our core target market. In parallel, we developed a range of … Read more
We left no doubt here and here that we’re big fans of airlines, banks, insurers, telecom operators and other industries that provide customer service over social networks. In the weeks following these two posts, we were introduced to a bunch of cloud-based tools that monitor tweets and other social media updates, identify customer complaints by analyzing their … Read more
Apart from using its search engine regularly and being a customer of Google AdWords and a couple of its products, I’ve no personal or professional interest in Google. However, as a technology professional, I feel compelled to point out that the recent Economic Times article titled Is It Time to Sign Off is full of inaccuracies, and … Read more
Technophobes and security pundits have been warning for a long time that it’s possible for a passerby with an RFID reader – and malafide intent – to skim debit / credit card details off of contactless cards and NFC smartphones even when they’re tucked away inside their owners’ wallets, pockets or hand bags. I had … Read more
EMAIL360 is a cloud-based software that delivers the most powerful features of marketing automation solutions at a fraction of their cost. EMAIL360 helps marketers start the conversation with their website visitors by collecting the barest minimum contact information. By doing so with a 1-click form and without complex reCAPTCHAs and page transitions, EMAIL360 provides a frictionless … Read more
Electronic delivery of bills and statements promises to save stationery, printing and postage costs for banks, mobile network operators, municipalities / boroughs, utilities and other types of billers. Attracted by the cost savings potential, a large number of billers have adopted eBilling / eStatements technology in recent times. To actually realize the savings, many billers … Read more
In a previous blog post titled Customers Of The World Unite, You Have Nothing To Lose But The Call Center Hold Music, I’d written about customer service via social media and how it could be a great experience for customers of airlines, banks, insurers, mobile network operators and other service providers. We now look at … Read more
Even if your company is not on social media, your prospects, customers, employees and other stakeholders invariably are. In recent times, more and more people are resorting to social media to seek help for their problems, rave or rant about products and services, shower bouquets or rain brickbats about their work atmosphere, and do lots … Read more
Over the past 18 months or so, we’ve written several blog posts (here, here and here) about the whats, the whys and the why nots of QR codes. We’ve subsequently seen a steady stream of QR codes used in print ads by banks, insurers, real estate developers, retailers and others. There’s no doubt that this technology has entered the … Read more