Official Blog of GTM360 Marketing Solutions
Yes, you read that right. This post is really about how brands can boost engagement with their consumers by using error messages. Normally, error messages are bland: Record not found Your search yielded no results Page not found. You can’t blame the programmers who typically write them because, sometimes, you can’t do better. As @nicksantos points … Read more
When I’d visited the local Passport Seva Kendra (PSK) to renew my passport around a year ago, I was delighted with the experience: The staff was courteous. By having a photocopier on premise for last-minute copies through to a well appointed waiting area and a modern display system, the PSK fulfilled its vision statement, adjective … Read more
Cult loyalty is the highest tier of loyalty. Consumers at this level patronize the brand forever, recommend it to everyone around them, and, most importantly, talk about the brand well outside the context of the product, as though the brand is a part of themselves. What drives cult loyalty? Is it the product? Is it … Read more
Those of you that have read the all time classic business book In Search of Excellence might recall the anecdote of the automobile company that rushes a part by helicopter to a customer whose car has broken down in the middle of a desolate highway. Needless to say, the company wins the customer’s loyalty for … Read more
Personally I love frictionless CX and I was glad that I could make a business out of my passion when I launched Conversion Rate Optimization as one of the services of my company’s Digital Marketing+ offering. All along I’ve been debating with myself and my customers whether there’s an optimum level of being frictionless or … Read more
In this day and age of Amazons and Flipkarts, it shouldn’t take much for a business to appreciate the importance of customer experience. Nevertheless, when we recommend certain features to improve the UX / CX of our customers’ products or platforms, we often receive pushback ranging from “when a customer takes a little more trouble … Read more
I must be an “early adopter” in Running From Pillar To Post To Link Aadhaar Card To Bank Account: A year later, the early and late majority of LPG subsidy beneficiaries have still not managed to link their Aadhaar Cards to their bank accounts. But it doesn’t matter any more. Politicians sensed that it was a dumb … Read more
If you can recognize the person without clicking the image on the right, you can stop reading this post right now. However, like most of us with normal eyesight, if you’re able to recognize that it’s Aishwarya Rai only after clicking on the image, welcome to the world of distorted images on the world wide … Read more