Official Blog of GTM360 Marketing Solutions
Peter Thiel interview question: What is the one thing that’s true but nobody believes it when you tell them? I have not attended an interview with Peter Thiel nor do I have any intention of doing so. But I do know 10 things that are true but nobody believes me when I tell them. I’ll … Read more
Back in the day, when you wanted to pay Tom, you whipped out your cheque book, wrote Tom’s name in the payee field, and handed over the cheque to Tom. Things were simple. Then banks introduced electronic payments. You no longer paid Tom. You paid Tom’s Account Number and IFSC Code / Sort Code / … Read more
When I signed up for Netflix more than a year ago, I used my credit card as my payment method. On the tenth of every month, the streamer would charge my credit card on file automatically. Life was good. Then RBI Emandate happened. While you can find all about this new regulation in my blog … Read more
Fintechs have gestured for years that they will disrupt traditional banks with their shiny apps. When asked uncomfortable questions about banking charters, finsurgents have brushed off those questions with the offhand remark that a charter is commodity. Apart from some of those trash-talking fintechs, nobody got disrupted. Not surprising because a charter is a moat, … Read more
All my life I answered the question in the title of this blog post with a resounding “Of course, I own my shares”. That changed after I read an article on MIT Technology Review a few years ago. According to @techreview, when you buy shares in dematerialized form, you don’t actually own the shares – … Read more
There’s a lot of buzz around cybercrime. Not a week goes by when we don’t hear of someone or the other losing money to scammers and fraudsters via UPI and other A2A RTPs. Let’s consider the following ubiquituous cybercrime described in Why Is It So Hard To Catch Cybercriminals?. Joe uses UPI to buy something … Read more
I’ve been asked many times to share my take on the latest status of Rakuten Coin, an altcoin that I wrote about in How Blockchain Can Crack The Holy Grail Of Loyalty Programs four years ago. That is not strictly true. I’ve been asked only once, by someone on Twitter. @droskill: The Rakuten coin was launched … Read more
In Why Is It Hard To Catch Cybercriminals?, we took the following example of a cybercrime: Joe pays Jane online for something and does not receive what he was promised. We then saw why it was hard to catch the cybercriminal (Jane in this case). In this second part, we will examine who is liable … Read more
When the authorities say cash leads to tax evasion, counterfeiting, etc., the common man (“Joe”) thinks it’s because cash is anonymous. When they goad him to ditch cash and move to digital payments, Joe assumes that digital payment will eliminate fraud because it’s not anonymous. Then, one day, Joe uses a digital payment like UPI … Read more
If you sell to a business, you’re B2B. If you sell to a consumer, you’re B2C. That much is clear. According to the popular narrative, if you sell to a business, which sells to a consumer, you’re B2B2C. That’s not correct. The true B2B2C is when Your company sells a product / service to a … Read more