Official Blog of GTM360 Marketing Solutions
Data purists would reply “Never” and beat me up for even asking this question. On the other hand, “data sophists” who’re accustomed to lying with Big Data would wonder, “Duh, what’s the difference?” To pass off correlation as causation is a sophisticated way of lying w/ big data but there are many cruder ways here: … Read more
Those of us who redeem our loyalty points on gift portals will have inevitably come across a gift or two that was appealing to us but was beyond our reward points balance. On some gift portals, it’s possible to pick up the goodies by simply paying up the difference with cash e.g. Lufthansa WorldShop, IHG, … Read more
From personal experience and anecdotal evidence, there’s no question that retail banking customers are increasingly moving to digital channels to conduct everyday banking transactions like balance inquiry, statement download, and so on. Notwithstanding the pronounced shift in customer preference to digital channels, bank branches are far from dead. In fact, according to some reports, they’re … Read more
According to the Economic Times article Brokerages’ Retail Pain Is Banks’ Gain, banks have stolen a march over neobanks in the e-brokerage space in India. Cheaper access to funds and greater trust – “no one lost money with a bank” – are two major factors that have gone in favor of banks. Based on personal … Read more
Welcome to the first blog post of 2015! The Top 10 posts of 2014 were: #10: Big Pharma Turns To CEM For Cure #9: Did Google Acquire FeedBurner Minus The CAPTCHA? #8: How To Make Co-Creation Work? #7: Retail Is Barking Up The Wrong Tree Against Ecommerce #6: Does CX Really Drive Sales? #5: How To Lie With Big Data #4: Frictionless … Read more
All business development teams understand the importance of case studies in B2B technology sales. But, when it comes to producing and using them, we’ve come across two diametrically opposite approaches followed in many IT companies: Kool-Aid: Use case studies for everything Phobia: Shun case studies altogether Case Study Kool-Aid Vendors in the first category launch into … Read more
President Barack Obama’s credit card got declined in a New York restaurant. Because, to quote Obama himself, “…I guess I don’t use it enough, so they thought there was some fraud going on.” While this is the most high profile example of predictive analytics going awry, it’s not the first, and it certainly won’t be … Read more
I’ve been asked several times about the difference between Data Mining and Predictive Analytics. Well, that’s not strictly true. I’ve been asked only once and that too in the following tweet from @IBMAnalytics visible to me among 15.7K of its followers: https://twitter.com/IBMAnalytics/status/459004965298528256 Replies ranged from the ubiquitous “depends” – will some people begin all their … Read more
In their diatribes about the underbanked, unbanked and financial inclusion, many suppliers of financial services technologies to banks (aka “fincumbents“) and members of the digerati threaten banks with the risk of losing customers to prepaid cards, P2P lending platforms, money transmitters, and other types of fintechs. In their urge to dish out free, unsolicited advice, … Read more
Like many, I’ve long held that nothing is broken with plastic cards for instore payments and made the case for mobile wallets to stick to gift, loyalty, ID and other forms of non-payment cards (see Mobile Wallets Should Fix What’s Broken – And It Ain’t Payments). Until I read this line about Apple Pay: “Every … Read more