Official Blog of GTM360 Marketing Solutions
Following Chipotle’s e-coli scare late last year, the burrito chain’s stock has been on a free fall. From a peak of ~$750 in October 2015, the stock price plummeted to ~$400 at the height of the crisis last month. At the time, it was rumored that the company might be forced to file for bankruptcy. … Read more
They said cash is costly. It didn’t work with merchants. They launched one mobile wallet after the other to drive cashless behavior. It didn’t work with consumers. They scared people away from currency notes, claiming they contain all kinds of germs, bacteria and viruses. It didn’t work with anyone. Today: 85% of world’s transactions happen … Read more
In his blog post titled The Power of Location-Based Offers in Financial Services, Jim Marous, Co-Publisher of The Financial Brand, highlights how banks can leverage the proliferation of smartphones to make location based offers (LBOs) for cross-selling of banking and other third-party products at their branches. Let’s say a bank implements LBOs and an existing … Read more
I drafted this blog post four years ago after reading this article in Economic Times. Not wanting to sound alarmist, I decided to can it. I revisited the post many times since then and I stuck to my decision each time. Until I read this question on Quora a couple of days ago: Is there a … Read more
A few months ago, I’d posted the following update on social media: Privacy does not equal Security: Privacy is refusing to give out your mobile #. Security is refusing to give out your debit card PIN #. To which a friend had replied, “You made it so simple!!” Then I thought of bank account numbers … Read more
As a technology marketer, I constantly preach that technology must solve a business problem for it to enter the mainstream. I also believe that it’s the technology provider’s job to explicitly convey how their product or service alleviates pain areas. In the context of analytics, this would mean that analytics is useful as long as … Read more
Those of you that have read the all time classic business book In Search of Excellence might recall the anecdote of the automobile company that rushes a part by helicopter to a customer whose car has broken down in the middle of a desolate highway. Needless to say, the company wins the customer’s loyalty for … Read more
As startup mentors will tell you, a successful entrepreneur needs to: Take risks Thrive on ambiguity Move fast but be patient Online banking is a great way to develop these skills. Here’s how: #1. Take risks Online banking portals mince no words when they tell you that you’re on your own while making an electronic … Read more
In Beware Of Credit Card Reward Redemption Theft, I’d written about the many occasions in the past when I didn’t receive the gifts I’d redeemed on my credit card rewards until I chased the bank in question constantly. In all those cases, the courier company in question seemed to be waiting to decamp with the … Read more
Here’s our latest success story: Leading Insurer Boosts Sales Omnichannel CRO increases conversion of browsers to buyers This leading insurer uses integrated marketing to drive sales of its automobile, health, and other general insurance products. Traditional marketing comprises of ads in newspapers, bus shelters and so on. Digital marketing includes banner ads, SEO, etc. QR … Read more