To Personalize Or Not To Personalize Is The Question

Personalization has always been a hot topic since the dawn of the Internet. It has been garnering greater interest lately as recent advances in HTML5, Big Data and Mobility technologies have raised the ability of brands to improve timeliness and relevance of their customer engagement efforts to the next level. News, social updates, color scheme, … Read more

Three Things You Probably Didn’t Know About Twitter

Here are three new things I discovered about Twitter recently. You can look but you can’t touch As the example of @SwitchPay shows, it’s possible to restrict access to your tweets and “complete” profile only to “confirmed” followers. When I clicked the “Follow” button to send a request to follow @SwitchPay, I saw a fleeting … Read more

Creating ASPO To Bolster Cold Call Success Rates

In Use ASPO To Boost Cold Call Success Rates, I’d introduced Account Specific Point Offering and touched upon how salespersons can use it to spark off the conversation with potential buyers at the top of the funnel. In this post, I’ll describe ASPOs in greater detail and outline a methodology for developing them. ASPO DEFINED ASPO … Read more

American Consultancy Helps Client Slash IT Procurement Costs

Here’s our latest success story: American Consultancy Helps Client Slash IT Procurement Costs Without Increasing Risk “Negotiation levers” provide the cutting edge This leading business process consulting firm based out of the East Coast in the USA was commissioned by a large American bank to provide procurement intelligence services. The engagement was driven by the … Read more

Use ASPO To Boost Cold Call Success Rates

Cold calling requires lot of skills and perseverance. Not everyone has them. Sales Development Reps who mask their shortcomings by claiming that “cold calling is dead” need not read further. On the other hand, if you believe that cold call is an indispensable part of B2B sales, and are looking for a way to improve … Read more

It’s Raining QR Codes – Now In Magazines

My previous posts about QR codes and Augmented Reality (see Related Posts at the bottom of this post) were based on my exposure to these technologies in newspapers, posters and billboards. I recently noticed a shower of QR codes in a new medium: magazines. Just the 10 June 2013 issue of the FORTUNE magazine featured … Read more

The Severe Identity Crisis On Twitter For Digital Marketers

This Finextra article highlights a major challenge facing digital marketers using Twitter for business development: How do you determine the veracity of a Twitter account? Put in another way, how do you verify if a certain Twitter handle really belongs to the person to whom you think it does? This is a big problem because you … Read more

3 Ways To Execute Government Technology Contracts Profitably

There’s a lot of buzz in the media about how delays in realizing payments are making life difficult for vendors selling servers, laptops, tablets and other IT hardware to the government. Click here to see a recent article on this topic. While the industry is aware that government generally takes longer to settle invoices than the private … Read more

Even If Customers Don’t Bother About Costs, Regulators Do

My recent post The Tug-of-War Between Different Pricing Models sparked a lively debate and attracted several comments and 1-on-1 feedback about whether customers care about costs or not. Some people believe that buyers are only interested in the value they receive from a product and are least bothered about how much it costs a manufacturer to produce … Read more

QR Codes Are 110X More Effective Than Banner Ads – When Done Right

In our past articles (click here and here), we took QR codes for granted wherever we found them and focused on their underlying technology, shared tips on how to get them right and suggested a few goals for after they scanned correctly. For a quick recap, QR codes enable smartphone users to visit websites and landing pages, download … Read more