Official Blog of GTM360 Marketing Solutions
Here’s our latest success story: IT Services Company Boosts Qualified Lead Generation Campaign management best practices improve Inside Sales effectiveness This midsized IT services company has an inside sales team with 20+ SDRs that run outbound marketing campaigns to midsized businesses in USA, Europe and Australia. The company owed its initial growth to aggressive outreach … Read more
In 4 Major Mistakes B2B Companies Commit To Lose Clients, Ian Dainty declares that B2B technology companies lose “farming” business by failing to communicate with existing customers about their value delivered, new offerings, and so on. It’s a no-brainer that customers will defect from their incumbent vendors if they’re not kept informed. However, I’m not … Read more
Many midsized IT companies sell in multiple geographies (e.g. USA, UK, Germany) but have their marketing organization centralized in their home country (e.g. India). When they run search engine marketing campaigns, they’d want their ads to only show up in their target markets (that lie outside their home country). This means their corporate marketing would … Read more
Every now and then, the Indian IT industry has been exhorted to “move up the value chain” (read develop products) or face extinction. I’ve lost count of how many times I’ve heard the value chain Kool-Aid in my two decade career in software but the latest one was in the LinkedIn article entitled The Kirana … Read more
We focus on the SEM and CRO elements of digital marketing and work with third party SEO service providers whenever the technique could be useful in a specific campaign. (For a primer on the difference between SEM and SEO, see my blog post entitled SEO or SEM?.) Through the years, we’ve found it extremely hard … Read more
Those of you that have read the all time classic business book In Search of Excellence might recall the anecdote of the automobile company that rushes a part by helicopter to a customer whose car has broken down in the middle of a desolate highway. Needless to say, the company wins the customer’s loyalty for … Read more
There’s a raging debate about ad visibility in recent times. Much as I’d like to think it’s triggered by my post Don’t Fall For The ‘Invisible Versus Unseen Ads’ Charade, the real reason doesn’t matter. The crux of the issue is that advertisers are claiming that ~15% of their online ads are seen by bots, … Read more
In the latest GLOBAL 500 list published by FORTUNE magazine in August 2015, WAL-MART STORES (USA) ranks #1 and WUHAN IRON & STEEL (China) ranks #500. EDIT: The above table has been revised to reflect the correct profit of Wuhan Iron & Steel, which is US$ 54.5 million, not billion. The world’s 500 largest companies collectively … Read more
India’s leading online fashion brand Myntra recently shut down its desktop and mobile websites and decided to go mobile app only. As far as I know, this is an unprecedented move by any ecommerce player anywhere in the world and flies in the face of moves by brands to increasingly hop on to the omnichannel … Read more
People buy from people. People have emotions. Ergo, B2C or B2B, emotions play an equally important role in sales. There’s a fairly large group of people that subscribes to this view. It comprises mainly of B2C marketers who are trying to switch to B2B marketing e.g. Deanna Lazzaroni in Dear Modern Marketer: I Dare You … Read more