Official Blog of GTM360 Marketing Solutions
The unthinkable has happened – the entry barrier of the FORTUNE GLOBAL 500 list has actually come down. Yes, the last company in the latest FORTUNE GLOBAL 500 list (published in Fortune magazine dated 1 August 2016) posted a revenue of US$ 20.923 billion compared to US$ 23.720 billion turned in by its counterpart last year. Expressed … Read more
In Part-1 of this blog post, I’d described my experience with PayTM’s CEM campaign on Nescafe’s instant coffee bottle. In this part, I’ll describe my experience with the sachet of the same product. If you’re wondering how packing types matter in a CEM campaign, trust me, bottle and sachet pose different challenges and provide different … Read more
Barring a few exceptions like Dollar Shave Club, consumer brands still don’t sell their products directly to people who use them. Instead, they use the traditional multi-tiered distribution channel comprising distributors, wholesalers and retailers. Ergo they don’t know their end consumers. How do brands overcome the “anonymity” challenge, reach out to end consumers and engage … Read more
I have a list of all people who Reply, Like, Retweet my posts on Twitter. It’s called skr-engagers. The list happens to include a few people who I follow e.g. Scott Wessman (@scottew). The way Twitter works, I see tweets by these people on this list and on my timeline. Reading the same tweet twice … Read more
With the rising use of ad-blockers by online readers, the blogosphere is full of advice on how online publishers should move away from advertising and find other ways to monetize their content. Some of the alternatives proposed by the digerati include: Micropayments Subscription Native Ads Harvest PII Remove Obtrusive Ads In this blog post, I’ll examine … Read more
I read the following question on Quora recently: You buy a pen from a store. Then, are you a customer of that store or pen manufacturing company? Normally, my answers on Quora are rather short. After seeing this answer by Quora's founder @adamdangelo, I no longer worry about whether my replies are too terse. https://t.co/V6UqD1qinA … Read more
Since the time I published Retargeted Ads or Retarded Ads, I’ve come across many more retargeted ads exhibiting retarded behavior. Take for example the ones from Cleartrip. Well after I’d booked my tickets on its portal, I kept seeing its retargeted ads. I hinted to the OTA that it could try setting frequency caps on … Read more
I got my first credit card in the late ’80s. Since then, I’ve been a major fan of plastic. Rewards, deferred payment and a built-in line of defence from fraud – these are some of the reasons I pay with credit cards as far as possible. One more reason why I prefer credit card is … Read more
In Right And Wrong Ways Of Using Case Studies, we saw when to use case studies and when not to. Let’s now assume that a technology vendor has reached a certain stage in the sales cycle when it is appropriate to use case studies. Building an inventory of ready-to-use case studies can be a challenge when … Read more
There’s lot of data in the public domain. Buyer 2.0 is Internet-savvy. So they will help themselves to all that information and find solutions to their pain areas by themselves. Ergo salespersons should stop trying to sell solutions to potential customers. This is the sum of essence of one prevailing school of thought in B2B … Read more