Official Blog of GTM360 Marketing Solutions
Uber uses targeted offers as the bedrock of its customer engagement management (CEM) strategy. For the uninitiated, a targeted offer is a personalized deal for an individual customer segment – or even individual customer. It’s the antithesis of spam, where the same deal is sent to all customers. A simple example of a targeted offer … Read more
As SAAS gains traction, software companies are making greater use of inside sales. According to Salesforce, inside sales is growing 300% faster than outside sales. With more and more sales development representatives fishing in the same pond, the market is getting crowded. As a result, inside sales is finding it ever harder to get through … Read more
Yes, you read that right. Much as the common man might find it difficult to believe, there’s innovation in IT Services companies and IT Services companies do get patents. The über boss of India’s largest IT company lashed out at detractors of the IT Services industry, and pointed out that: Indians should be celebrating an … Read more
At the outset, this post is not about how to recite Genesis 1:3 in a thick Malayalam accent:). It’s about ways to stimulate the use of LED lights. But, first, some background: I was very excited to read about UJALA Dashboard in an Economic Times article titled LED There Be Light” (now you know the … Read more
Pink Floyd fans won’t need any explanation for this post’s title. As for the others… well, it’s never too late to become fans of Pink Floyd! The recent buzz around Artificial Intelligence and Machine Learning has spawned the next generation of Personal Finance Management applications. While the forerunners in the cateogory like Mint (now part … Read more
A Quoran recently asked me where he could sell his email list in India. Normally, my Quora answers are quite concise. And, after seeing the following reply by Quora’s Founder Adam D. Angelo, I stopped worrying if I was too terse: But the said question about email list gave me a chance to throw light on … Read more
This is a slightly edited version of my answer to the following question on Quora: How Do I Run An Email Campaign To Generate B2B Leads? Most email campaigns I’ve come across provide a great answer to the question “What does your company do?” Not surprisingly, they fail to generate leads. Because people receiving those … Read more
With over 100 million users a year ago, PayTM was already ahead of its digital payment competitors before the November 2016 demonetization of high value currency notes in India. On the back of the push for #CashlessIndia consequent to #CurrencySwitch, the Alibaba-backed mobile wallet has increased its lead over its other mobile wallets (e.g. MobiKwik, PayZapp) … Read more
I’m happy to announce that I have been named to The Royalty of Insightful Financial Services Content list. Compiled by Bryan Clagett, CMO & Investor in Geezeo, a proven white-label PFM provider for banks and credit unions, this list places me in the august company of Ron Shevlin, Jim Marous, Stessa Cohen, Brett King, Chris … Read more
In Omnichannel Couponing Drives CEM Success – Part 1, I’d highlighted the space challenge in the couponing phase of a CEM program. To recap, this comprises issues that range from where to insert the code and how to make the code large enough to be visible but small enough to fit on the existing package … Read more