Official Blog of GTM360 Marketing Solutions
Short Answer: You can’t. Long Answer: As an external marketing solutions provider, we stand to gain when companies outsource their marketing. We’re also okay if they do their marketing inhouse. But what gets my goat is to misunderstand marketing and claim that it’s not necessary for a product’s success. Or, worse, use some of the … Read more
Ram and Shyam are twins. As they reach their mid-forties, they develop a knee pain. They go to the same orthopaedist, who does an X-Ray and diagnoses both with Osteoarthritis. According to WebMD, The simplest way to describe osteoarthritis is that it’s wear and tear on the cartilage of your joints. This cushioning tissue is … Read more
Season’s Greetings and Best Wishes for a Joyous New Year 2018. Welcome back to GTM360 Blog! We’re happy to inform readers that 2017 was a blockbuster year, with traffic increasing by 70% and engagement via comments and one-on-one feedback touching an all- time high. Here’s the list of Top 10 Most Popular Posts on GTM360 … Read more
The world’s leading mobile wallets use QR codes. This includes Alipay and WeChat Pay in China, PayTM and PayZapp in India and Starbucks App in the United States. QR code has been popular in China for the last 4-5 years. In India, the nineties-era technology has become very visible in the last one year, driven by … Read more
As I highlighted in my blog post titled SAAS – What’s In It For Vendors?, the total subscription fees for three years of a SAAS software often exceeds the lifetime license cost for an equivalent onpremise software. Eventually, your prospects and customers will cotton on to this when they “do the math”, as McKinsey predicts in … Read more
As companies go global, their employees relocate to different parts of the world. Immersion in diverse cultures follows. A certain degree of culture shock is inevitable. Overcoming it is a critical success factor for globalization. With this in mind, one of the topics I was planning to cover when I started this blog was globalization amidst … Read more
Continuing from my previous post titled GST For Normies – Part 1, I’m covering some of the more complicated elements of GST in this follow on post. As before, this is not taxation, accounting or legal advice. The rest of the preamble from Part-1 applies here too. But I want to amplify my previous point … Read more
This is a random collection of my observations about GST based on discussions with a bunch of small business owners and a couple of Chartered Accountant firms. The objective of this post is to throw light on how GST works for a company in actual practice. While it’s impossible – even inadvisable – to avoid … Read more
In Loss Aversion: Why Negative Messaging Works In Marketing, we saw how the Loss Aversion principle in consumer behavior makes negative copy effective. At the end of the post, I’d cautioned vendors against using negative style in content indiscriminately and implored them to handle campaigns based on negative copy with a lot of care. In this … Read more
“If it’s not Boeing, I’m not going” – Tagline of Boeing ad. All through my career in sales and marketing, I’ve been exhorted to write in positive style. The strong guidance applied to copy in ads, email marketing, datasheets, brochures, case studies and other forms of marketing collateral (hereinafter referred to as “content”). In my … Read more