Official Blog of GTM360 Marketing Solutions
In Part 1 of this blog post, we’d seen three best practices for converting Freemium to Premium viz. Ask For Money, Create Pinch Points, and Drive Enhanced Usage. In this second part, I’ll cover three more best practices for SAAS vendors to upgrade their freemium users to paying customers. #4. INTRODUCE VALUE ADDED FEATURES You … Read more
To generate rapid traction for their products, many SAAS providers offer a Freemium plan, which is free access to a truncated version of their full blown software. By doing so, they expect users to sign up for their software without any risk, play around with it for a month or two, and upgrade to the … Read more
Targeted offers have become famous. That’s not to say they’ve become popular – brand managers report low conversion rates of offers made to offers redeemed. There are many reasons for this problem such as the ones I covered in Walking The Tightrope Between Driving Repeat Purchase And Rewarding Loyalty and How To Fulfill Targeted Offers To … Read more
On job sites like Fiverr and Upwork, you’ll find many job listings for writing fake reviews. Interestingly, on the same platforms, you’ll also find many job listings for removing fake reviews, like the following one: From personal experience and anecdotal evidence, many online reviews are fake. Regular readers of this blog know that I don’t … Read more
Short Answer: You can’t. Long Answer: As an external marketing solutions provider, we stand to gain when companies outsource their marketing. We’re also okay if they do their marketing inhouse. But what gets my goat is to misunderstand marketing and claim that it’s not necessary for a product’s success. Or, worse, use some of the … Read more
Ram and Shyam are twins. As they reach their mid-forties, they develop a knee pain. They go to the same orthopaedist, who does an X-Ray and diagnoses both with Osteoarthritis. According to WebMD, The simplest way to describe osteoarthritis is that it’s wear and tear on the cartilage of your joints. This cushioning tissue is … Read more
Season’s Greetings and Best Wishes for a Joyous New Year 2018. Welcome back to GTM360 Blog! We’re happy to inform readers that 2017 was a blockbuster year, with traffic increasing by 70% and engagement via comments and one-on-one feedback touching an all- time high. Here’s the list of Top 10 Most Popular Posts on GTM360 … Read more
The world’s leading mobile wallets use QR codes. This includes Alipay and WeChat Pay in China, PayTM and PayZapp in India and Starbucks App in the United States. QR code has been popular in China for the last 4-5 years. In India, the nineties-era technology has become very visible in the last one year, driven by … Read more
As I highlighted in my blog post titled SAAS – What’s In It For Vendors?, the total subscription fees for three years of a SAAS software often exceeds the lifetime license cost for an equivalent onpremise software. Eventually, your prospects and customers will cotton on to this when they “do the math”, as McKinsey predicts in … Read more
As companies go global, their employees relocate to different parts of the world. Immersion in diverse cultures follows. A certain degree of culture shock is inevitable. Overcoming it is a critical success factor for globalization. With this in mind, one of the topics I was planning to cover when I started this blog was globalization amidst … Read more