Official Blog of GTM360 Marketing Solutions
(This post is a slightly edited version of my answer to the above Quora question.) Banks have created a plethora of products like checking account, savings account, mortgage, High Frequency Trading, Structured Finance Products, and so on. What’s one more? Therefore, the OP’s question prima facie makes a lot of sense. In fact, back in the … Read more
Klarna recently announced that it is shutting down Salesforce, Workday and other SAAS applications that it has been using for years. All of the reports that I could lay my hands on only state that the Swede BNPL major will replace the SAAS giants’ software with an inhouse “AI system”. In the absence of details … Read more
We did not reach a conclusion on the outlook for SaaS Repatriation at the end of our previous blog post Will ChatGPT Kill SaaS?. But that doesn’t mean the fledgling trend won’t have any impact. (For the uninitiated, “SaaS Repatriation” is the new movement where companies stop using SAAS and develop the they functionality they … Read more
A couple of years ago, ET Prime reported that core banking systems (CBS) at Indian banks were creaking under the load of burgeoning UPI volumes. Being an account to account realtime method of payment (A2A RTP MOP), every UPI transaction pings the CBS of the payor’s bank. Suppose a payor (aka remitter) spends a total … Read more
In Will ChatGPT Kill SaaS?, I coined the term SaaS Repatriation to describe the nascent practice of enterprises shutting down their SaaS products and developing AI systems inhouse using ChatGPT, GitHub Copilot, and Replit. This is like the good old custom development of software, just built by these three popular AI coding copilots rather than … Read more
People don’t want to buy subscriptions just to read the one odd article. But they’re happy to pay 10 cents or 10 rupees to read an individual article in their favorite publications. UPI and other A2A RTP methods of payments now make it easy to make such small value payments. Still per article sales is … Read more
To: editet@timesgroup.com Subject: India’s Gotta Reset & Dance | Letter to the Editor Dear Editor of Economic Times: This has reference to the op-ed titled “India’s Gotta Reset & Dance” by T K Arun in today’s edition of Economic Times. Nobody denies the benefits of R&D. The only questions in the context of India are … Read more
The public discourse has expanded beyond whether ChatGPT will kill coders to the existential threat now posed by Generative Artificial Intelligence platforms to SAAS software. According to the proponents of this narrative: Companies will stop using SAAS and develop the required functionality with GenAI code development platforms. This is like the good old custom development … Read more
After it generates a Marketing Qualified Lead (MQL), Marketing hands over a case to Sales to take it to closure. In software product selling, one of the first things that happens after that is a demo. Short for demonstration, demo is one of the most important steps in the lead-to-deal process. Demos are led by … Read more
Price is one of the 4Ps of marketing: Product, Price, Place, and Promotion. I’ve covered pricing methods here and here, and pricing paradoxes here and here. This post is about price – the number that’s printed on the sticker. Let’s get on with it. In a free market, price is discovered by interplay of demand-supply … Read more