Official Blog of GTM360 Marketing Solutions
Ketharaman Swaminathan 
The fragmented state of the banking industry and, arguably, the relatively conservative policies of the Indian banking regulator Reserve Bank of India, have kept the assets of Indian banks somewhat subdued compared to their global peers. Not surprisingly, league tables of the global banking industry that use asset as the benchmark to rank banks, have … Read more
The number of times the words “should” and “charge” appear in this article titled “RBI WANTS TO DISCOURAGE USE OF CHEQUES” got me wondering if “negative reinforcement” is seen as the only way to wean people away from their time-worn habit of using cheques and move them to electronic payments. For the uninitiated, RBI, or … Read more
My recent post The Tug-of-War Between Different Pricing Models sparked a lively debate and attracted several comments and 1-on-1 feedback about whether customers care about costs or not. Some people believe that buyers are only interested in the value they receive from a product and are least bothered about how much it costs a manufacturer to produce … Read more
Many banks tend to view Mobile Banking as a truncated version of Internet Banking and tend to offer it only to their existing Internet Banking users. This approach completely negates the true potential of mobile – after all, if I check my account balance once a week, make one or two fund transfers per month … Read more
In our past articles (click here and here), we took QR codes for granted wherever we found them and focused on their underlying technology, shared tips on how to get them right and suggested a few goals for after they scanned correctly. For a quick recap, QR codes enable smartphone users to visit websites and landing pages, download … Read more
We always recommend short or prefilled forms on B2B websites to reduce friction and thereby boost conversion for various CTAs like whitepaper download, webinar registration, request for quote, and so on. We’re now happy to propose another type of call-to-action that’s even more frictionless: Social sharing. By avoiding forms altogether, social sharing can bolster website … Read more
What data breach? Are you talking about the one that happened at Heartland in 2009? Or, maybe the Fidelity one from 2011? Again, no? Oh, you’re referring to the latest one that led to the arrests in New York of several people who fraudulently withdrew $45M from several ATMs. By now, it should be obvious what’s … Read more
Here’s our latest success story: Retail Bank Sees Strong Uplift In Online Customer Acquisition CRO boosts conversion of website visitors to customers Kotak Mahindra Bank is one of the fastest growing and most admired financial institutions in India. Since its inception as a nonbanking financial company in 1985 and as a bank in 2003, the … Read more
In How Can Organized Retailers Respond To Showrooming?, I’d written about “showrooming”, the new shopping behavior in which consumers use a physical store as a showroom to touch and feel a product but ultimately buy it from an online competitor – often at a lower price. Although showrooming hasn’t yet become mainstream, it’s bound to gain … Read more
According to a Barron’s article titled The End of Cash?, the use of cash as a percentage of retail spending in the USA declined from 36% in 2002 to 29% in 2012. That works out to a CAGR of -19.5% per decade. Extrapolating these figures, cash usage should become 0% by 2202. That’s 190 years … Read more