Official Blog of GTM360 Marketing Solutions
Ketharaman Swaminathan 
My leather wallet wore out recently. With so much buzz around mobile wallets, I was wondering if I should even bother with another leather wallet. Before switching to a mobile wallet, I inventoried the contents of my wallet and arranged them into two piles. LHS: This pile contained payment related items such as cash, two … Read more
Bill Gates had once famously remarked, “We always overestimate the change that will occur in the next two years and underestimate the change that will occur in the next ten”. Having witnessed the first part of this statement coming true with so many technologies – biometrics, e-grocery and mobile payments to name a few – … Read more
The proverbial ink has hardly dried on my blog post titled Mobile OTP: Cyanide Or Caffeine For Online Payments? than I saw the following “payment failure” screen on my laptop: This ‘kiss-of-death’ message appeared when I tried to pay for my broadband connection. Incidentally, it was the very first online bill payment I attempted after the … Read more
Comparing McDonald’s with Subway, the recent BusinessWeek article titled Why the McWrap Is So Important to McDonald’s explains how manufacturing style could influence consumer perception of quality. This article got me thinking about the related configure-price-quote process and its repercussions on a company’s margins and reputation as a fair player. For the uninitiated, CPQ is the … Read more
In Use ASPO To Boost Cold Call Success Rates, I’d introduced Account Specific Point Offering and touched upon how salespersons can use it to spark off the conversation with potential buyers at the top of the funnel. In this post, I’ll describe ASPOs in greater detail and outline a methodology for developing them. ASPO DEFINED ASPO … Read more
Here’s our latest success story: American Consultancy Helps Client Slash IT Procurement Costs Without Increasing Risk “Negotiation levers” provide the cutting edge This leading business process consulting firm based out of the East Coast in the USA was commissioned by a large American bank to provide procurement intelligence services. The engagement was driven by the … Read more
Cold calling requires lot of skills and perseverance. Not everyone has them. Sales Development Reps who mask their shortcomings by claiming that “cold calling is dead” need not read further. On the other hand, if you believe that cold call is an indispensable part of B2B sales, and are looking for a way to improve … Read more
I recently received an SMS from one of my credit card issuing banks informing me about the following change in procedure for using its credit cards online: With immediate effect, for each online transaction on your BANK1 Credit Card, an OTP (One Time Password) will be sent via SMS to your registered mobile number. In … Read more
My previous posts about QR codes and Augmented Reality (see Related Posts at the bottom of this post) were based on my exposure to these technologies in newspapers, posters and billboards. I recently noticed a shower of QR codes in a new medium: magazines. Just the 10 June 2013 issue of the FORTUNE magazine featured … Read more
This Finextra article highlights a major challenge facing digital marketers using Twitter for business development: How do you determine the veracity of a Twitter account? Put in another way, how do you verify if a certain Twitter handle really belongs to the person to whom you think it does? This is a big problem because you … Read more