Official Blog of GTM360 Marketing Solutions
Ketharaman Swaminathan 
Before developing a food discovery startup’s GTM strategy, we recently did a test drive of its mobile app. The app lists dishes of various cuisines from restaurants in the local neighborhood. Like many hyperlocal startups, this one also started operations in one city and then had plans to expand to other cities. As soon as … Read more
Since I wrote HDFC Bank’s PayZapp Ends My Bill Payment Woes, I’ve made a few more bill payments using the mobile wallet. All of them went through successfully (knock on wood!). I’m even more convinced that PayZapp is the best way of paying bills for people who’ve tried out other alternatives. That said, PayZapp faces … Read more
In a recent interview with McKinsey, Citigroup CEO Michael L. Corbat alluded to shopping cart abandonment when he mentioned that today’s digital customers “just stop filling out the application” for financial products when they’re asked for “things that weren’t necessary”. Long a bugbear of ecommerce, this problem has started hampering the BFSI industry’s efforts to … Read more
I get around 15 bills a month from telcos, utilities and other types of billers. Being an omnichannel freak, I don’t have any bias towards where I pay them, with my choice of payment channel depending largely upon where I am when a certain bill falls due: If I’m close to my laptop, I pay … Read more
Retargeted Ad is one of those things on which my take as a consumer is diametrically opposed to that as a marketer. As a consumer, I hate them. As a marketer, I love them. For the uninitiated – or, in this case, the unchased – retargeted ads are the banner ads that follow you around … Read more
Traditional retailers aka kirana stores sell almost everything at MRP* whereas modern retail aka supermarkets sell almost everything below MRP (for the unintiated, this and other India-specific terms are explained at end of the post). Since Indians are price-sensitive, modern retail should totally corner the Indian retail market, right? Wrong! Modern retail accounts for barely … Read more
Personally, I don’t find too many serious shortcomings in the digital banking offerings from my banks. On the contrary, virtually every neobank / fintech I’ve come across is little more than a leadgen tool. But that’s outside the purview of this blog post, the purpose of which is to do a reality check on the … Read more
Ever since I pointed out the yawning gaps in its disloyalty – er loyalty – program in Mast Kalandar Shows How Not To Run A Loyalty Program, Mast Kalandar has thoroughly revamped the way in which the program operates. Diners no longer need to struggle with their plastic cards in front of flaky card readers … Read more
In Retail Is Barking Up The Wrong Tree Against Ecommerce, I’d listed three reasons why I’ve increasingly turned to ecommerce for my shopping needs. As you might recall, none of them was related to price. In the recent past, there were two more reasons why I went online. Money Back Guarantee I recently bought a car charger … Read more
I was recently talking to an SAP consultant who has been in this field for close to a decade and is currently employed with one of the world’s largest SAP implementation partners. I was tickled by a few things he told me about the current state-of-affairs in the SAP world: As an FI lead, he … Read more