Official Blog of GTM360 Marketing Solutions
Ketharaman Swaminathan 
Buyer power in online marketplaces is obvious. Choice of platforms, sales returns, seller rating and venting on social media are among the many ways in which buyer is king in online marketplaces. Platform power is also fairly obvious: Blacklisting errant sellers and withholding payments to them are some of the tools available to the platform to flex its … Read more
Yes, you read that right. This post is really about how brands can boost engagement with their consumers by using error messages. Normally, error messages are bland: Record not found Your search yielded no results Page not found. You can’t blame the programmers who typically write them because, sometimes, you can’t do better. As @nicksantos points … Read more
A few months ago, I’d posted the following update on social media: Privacy does not equal Security: Privacy is refusing to give out your mobile #. Security is refusing to give out your debit card PIN #. To which a friend had replied, “You made it so simple!!” Then I thought of bank account numbers … Read more
Here’s our latest success story: IT Services Company Boosts Qualified Lead Generation Campaign management best practices improve Inside Sales effectiveness This midsized IT services company has an inside sales team with 20+ SDRs that run outbound marketing campaigns to midsized businesses in USA, Europe and Australia. The company owed its initial growth to aggressive outreach … Read more
I was stunned when I saw the latest issue of FORTUNE magazine. Titled “Amazon Invades India”, the cover features Jeff Bezos as the Hindu Lord Vishnu. Bordering on the sacrilegious, the illustration violates the Hindu stricture against depicting human beings as Gods. If the term “invades” – an obvious throw back to the colonial era … Read more
Every now and then a startup comes to us with the idea of aggregating fragmented markets, seeking our assistance in product management. The common theme behind most of these marketplaces – across corporate gifting, handicraft, printing and other industries – is to make use of technology to mediate a physical business. All of them will … Read more
In 4 Major Mistakes B2B Companies Commit To Lose Clients, Ian Dainty declares that B2B technology companies lose “farming” business by failing to communicate with existing customers about their value delivered, new offerings, and so on. It’s a no-brainer that customers will defect from their incumbent vendors if they’re not kept informed. However, I’m not … Read more
Season’s Greetings and Best Wishes for a Happy and Prosperous New Year 2016. Welcome back to the GTM360 Blog! In this first post of 2016, we list the Top 10 posts of 2015: #10. Why Customers May Flee Abroad Sooner Than Tech Startups! #9: Every Pageview Is A Conversion Opportunity #8: Core Engineering Covets Top IIT Talent But … Read more
We close the year with our latest success story: US Midwest Infrastructure Solutions Provider Bolsters Roadshow Participation SAP Customer List delivers right target audience on a platter Headquartered in the US Midwest, NETECH CORP provides networking infrastructure solutions that help SAP users save money and increase productivity. The company was planning to conduct a roadshow … Read more
Many midsized IT companies sell in multiple geographies (e.g. USA, UK, Germany) but have their marketing organization centralized in their home country (e.g. India). When they run search engine marketing campaigns, they’d want their ads to only show up in their target markets (that lie outside their home country). This means their corporate marketing would … Read more