Official Blog of GTM360 Marketing Solutions
Ketharaman Swaminathan 
Here’s our latest success story: Payments Solutions Provider Bolsters Sales Appointments Metrics-driven Campaign Management boosts Inside Sales performance While managing this Payment Solutions Provider’s marketing campaign, we noticed a sudden drop in volume of appointments set by its Inside Sales team. Among the reasons proferred to explain the problem were “holiday season”, “people are busy … Read more
Following Chipotle’s e-coli scare late last year, the burrito chain’s stock has been on a free fall. From a peak of ~$750 in October 2015, the stock price plummeted to ~$400 at the height of the crisis last month. At the time, it was rumored that the company might be forced to file for bankruptcy. … Read more
Whenever they’re asked to sweeten a deal, most vendors respond with a discount. They don’t have to. In Five Ways To Sweeten A Deal – Apart From Discount, we gave several alternative tactics for sweetening a deal without dropping the price. We illustrated some of them with our interactions with the following vendors: Acme Accounting: … Read more
You generally give standing ovations to speeches, concerts and other live events. On one occasion, I literally stood up and clapped after reading a book (it was “Gods of Guilt” by Michael Connelly if you wish to know). But it’s unheard of to compliment magazine articles with a standing ovation. But that’s what I did when I … Read more
They said cash is costly. It didn’t work with merchants. They launched one mobile wallet after the other to drive cashless behavior. It didn’t work with consumers. They scared people away from currency notes, claiming they contain all kinds of germs, bacteria and viruses. It didn’t work with anyone. Today: 85% of world’s transactions happen … Read more
Here’s our latest success story: IT Company Creates Product From Services Product management delivers manifold value from IP assets During the course of 10+ years of its existence, this IT company had created a midsized services business. While executing engagements in a few select domains, the company had gathered massive expertise and built proprietary frameworks … Read more
Content marketers rarely find the space to squeeze in full size versions of images in the body of their content. Therefore, it’s customary for them to include a smaller size of the image within their (online) whitepapers, blog posts and other marketing collateral and leave it to readers to click the images to view them … Read more
In his blog post titled The Power of Location-Based Offers in Financial Services, Jim Marous, Co-Publisher of The Financial Brand, highlights how banks can leverage the proliferation of smartphones to make location based offers (LBOs) for cross-selling of banking and other third-party products at their branches. Let’s say a bank implements LBOs and an existing … Read more
In this post “ALL B2B SALES LEADS ARE NOT CREATED EQUAL”, author Garrett Hollander references a BtoB Magazine study according to which only 23% of sales professionals say marketers deliver sales-ready leads. When I read this, it struck me that “sales-readiness” is fast becoming an outdated concept. In today’s world of Buyer 2.0, the prospect … Read more
I drafted this blog post four years ago after reading this article in Economic Times. Not wanting to sound alarmist, I decided to can it. I revisited the post many times since then and I stuck to my decision each time. Until I read this question on Quora a couple of days ago: Is there a … Read more