Official Blog of GTM360 Marketing Solutions
Ketharaman Swaminathan 
In Why Overcoming The Tyranny Of Excel Is A Lousy Positioning Theme, we’d cautioned software companies from pitching their software as a replacement for Excel. Since then, we’re happy to see more innovative positioning around Excel by technology providers. For example, BI vendor Domo pitches its suite of data visualization products as complementary to – … Read more
The Indian government recently demonetized the INR 500 and 1000 notes and announced plans to introduce new design notes in INR 500, 1000 and 2000 denomination. In the wake of this move – trending on Twitter as #CurrencySwitch among other hashtags – many people have been asking why India hasn’t taken this opportunity to go … Read more
The Internet is full of jibes on people’s nationalities. They appear on articles, blogs, reviews and comments. Often sarcastic and sometimes venomous, they run down the author’s or commenter’s nationality without any provocation. Let me quote a few examples of such remarks. (A) BLOG The Finextra article titled Brits expect cashless society within 20 years is … Read more
I exhibit cult loyalty for Amazon among a few other brands. As I wrote in What Drives Cult Loyalty?, I’ve been shopping on Amazon for over 15 years in Germany, UK, USA and, finally, India, during which period I must’ve bought at least 100 items from it. Knock on wood, Amazon hasn’t even bungled a … Read more
Since I wrote Customers Of The World Unite, You Have Nothing To Lose But The Call Center Hold Music, many more brands are providing customer service via social media. Some of them are doing a great job at it even though it’s early days e.g. Bajaj Allianz GIC (@BajajAllianz), Hootsuite Helpers (@Hootsuite_Help), Ministry of Railways … Read more
In the sales cycle for a technology solution, a vendor typically demonstrates its product, lists its features and benefits and finally gets into price discussions. And a typical technology solution buyer goes along with this sequence of activities. However, there are prospects who want to know the price upfront. According to this report, they could … Read more
In Reliance JioFi First Impressions, I’d shared my initial experiences with the Reliance JioFi Portable 4G Pocket WiFi Router. One month later, here are my “second” impressions: UPDATE DATED 16-SEP-2016: It’s confirmed that voice on JioFi happens via data packets. However, I understand it’s called Voice Over LTE (VoLTE) and not VoIP as I’d previously labeled … Read more
SAAS promises zero upfront cost, freedom from maintenance and relief from headaches of updates, and so on. These are all benefits for customers of SAAS. What’s in it for providers of SAAS? Shorter sales cycle is the most obvious benefit. Because buyers don’t need to incur huge licensing costs while signing up for a SAAS … Read more
If you used a mobile phone in India in the early 2000s, you might remember being greeted by the “Network Busy” message whenever you called during 6-8PM. It didn’t matter who you called – the dreaded warning was a reflection of daily congestion of the mobile network at that time of the day. The Indian … Read more
A few years ago, images on websites and banner ads used to suck. Poor resolution, bleeding colors – these were the common problems in images used even by leading brands. That’s mostly history now. Image quality has improved significantly in recent times. I wish I could say the same about image sizes and aspect ratios. … Read more