Official Blog of GTM360 Marketing Solutions
Ketharaman Swaminathan 
On job sites like Fiverr and Upwork, you’ll find many job listings for writing fake reviews. Interestingly, on the same platforms, you’ll also find many job listings for removing fake reviews, like the following one: From personal experience and anecdotal evidence, many online reviews are fake. Regular readers of this blog know that I don’t … Read more
In How Rideshare Startups Flipped A Switch To Create A Billion Dollar Business Overnight, I shared my thoughts on how rideshare startups have gone against common wisdom in many areas and used digital – aka SMAC (Social-Mobile-Analytics-Cloud) – technologies to create a billion dollar business virtually overnight. But it’s more than just technology. Before I elaborate, let … Read more
Once upon a time, the best way to discover places in a new city was to jump into a taxi and ask the driver to take you around. Gone are those days. In the era of ride hailing cabs like Uber, Ola, Meru, et al, your cabbie may know far less about the city than you. … Read more
When you pay someone, you expect to get a receipt for the payment. Especially when that “someone” is a business. Receipt – or “proof of receipt of payment” – must be issued by the Payee / Merchant so that you can use it to independently prove that the Payee / Merchant has received your money. … Read more
I go directly to the websites of my favorite brands whenever I shop online e.g. Amazon for products, Cleartrip for flight tickets and hotels, Housing for real estate, Play Store for mobile apps, Product Hunt for software and websites, StockImages for images, and so on. I can’t remember the last time I went to Google to … Read more
A banker quit his job and started a new company. He applied for a debit card for his company. Ram, as we’ll call the ex-banker, completed the required forms, submitted his company’s board resolution for the debit card and handed over copies of his company’s incorporation certificate, articles of association, and all the other documents … Read more
Short Answer: You can’t. Long Answer: As an external marketing solutions provider, we stand to gain when companies outsource their marketing. We’re also okay if they do their marketing inhouse. But what gets my goat is to misunderstand marketing and claim that it’s not necessary for a product’s success. Or, worse, use some of the … Read more
Ram and Shyam are twins. As they reach their mid-forties, they develop a knee pain. They go to the same orthopaedist, who does an X-Ray and diagnoses both with Osteoarthritis. According to WebMD, The simplest way to describe osteoarthritis is that it’s wear and tear on the cartilage of your joints. This cushioning tissue is … Read more
As soon as my daughter was born, I opened a bank account in her name. As a minor, her account was held jointly in her parents’ name all these years. My daughter turned 18 recently. I went to the bank to change the account status to “major” and apply for a credit card in her … Read more
In continuation of my previous post entitled A Few UX Hacks, here are a few more UX hacks. #4. MERCURY READER Problem: While they’re not cluttered, some webpages display their content across the entire width of the screen. Reading these webpages can be a strain on the eyes. Solution: Mercury Reader again! Apart from stripping … Read more