Official Blog of GTM360 Marketing Solutions
Ketharaman Swaminathan 
The Netflix show Social Dilemma has rekindled the eternal controversy over privacy, tracking, and manipulation by digital companies. As consumers, many of us outrage at brands for using our private information to target us with personalized communications, ads and targeted offers. In this post, I’m going to go out on a limb and argue that … Read more
In Don’t Go Global Without Cracking The Value Proposition For Foreign Markets, I’d unpacked the dangers of taking your product global before cracking its value proposition for foreign markets. I’d taken the example of UPI in that post. Now, I’ll take RuPay, another product from UPI-owner NPCI. For the uninitiated, RuPay is a homegrown payment card … Read more
We hear a lot of talk about False Positive and False Negative these days. Along with True Positive and True Negative, they constitute important principles in statistics. In general, this is what the terms mean in the context of a test for X: True = Test is right False = Test is wrong Positive = … Read more
It’s fashionable to dunk on Excel and Access in many quarters. Take The Register for example. It blames Excel for under-reporting 16,000 Covid-19 cases in What a Hancock-up: Excel spreadsheet blunder blamed after England under-reports 16,000 COVID-19 cases, and Access for inventory discrepancies in Excel is for amateurs. To properly screw things up, those same … Read more
Millennials don’t read newspapers and magazines. That bodes ill for the future of traditional media. As though such threats caused by generational shifts are not lethal enough, traditional media is hurting itself even further with its lax attitude and casual behavior. Here are some ways by which traditional media is hurtling towards its downfall. Can’t … Read more
In Driving Greater Sales Marketing Alignment – Marketing POV, we covered the solution to the misalignment problem from the POV of Marketing. In this blog post, we will see some ways by which Sales can drive greater alignment with Marketing. To recap, the following are the key areas of misalignment between sales and marketing from … Read more
In Why Is It So Hard To Spot Fake News? – Part 1 and Why Is It So Hard To Spot Fake News? – Part 2, I had listed six hacks to spot fake news. As we saw in those two posts, all those hacks have False Positives and False Negatives. The waters will get muddied even … Read more
I concluded in Why Banks Will Never Catch Up With Fintechs On UX that Banks will arguably not be able to catch up with Fintechs in terms of the User Experience of their websites and apps. (Definition of Bank and Fintech, and the difference between the two, are explained in my glossary here.) That post was … Read more
When we published Increasing Sales-Marketing Alignment: Big Bang Doesn’t Work six years ago, there were 4.3 million search results for the keyword “Sales Marketing Alignment”. Today there are 58.3 million. Safe to say that there has been an explosion in online chatter on the topic – it works out to 54% CAGR for the mathematically … Read more
We regularly come across founders of software companies who have achieved a certain degree of success in India and now wish to take their product global. This is a perfectly sensible strategy because overseas markets are extremely lucrative. But many of these “export initiatives” flounder. Because what works here does not work there. UPI is … Read more