Official Blog of GTM360 Marketing Solutions
My stock trading account and the bank account to which it is linked are both held at the same bank which is a Top 3 private sector bank in India. Around five-six years ago, this bank changed all bank account numbers from 11 to 12 digits by adding a leading zero at the start of … Read more
Season’s Greetings and Best Wishes for a Happy New Year 2012 from GTM360 Marketing Solutions. We’re pleased to share details of some of the milestones we achieved during 2011: We delivered end-to-end go to market solutions for a variety of high-tech product and services companies engaged in A/B testing, distance learning, mobile field service, idea management, … Read more
It wasn’t so long ago that I’d blogged about how one particular retailer’s loyalty program actually bred disloyalty. The ink is hardly dry on that post and I’ve already found another retailer that’s going down the same path and is bound to lose sales as a result of its poorly conceived loyalty program. Retailer X, as … Read more
Here’s a productivity tip for Microsoft Outlook users who would be familiar with its search feature. Quite often, most people are only looking for specific emails they’ve received from someone, sent to someone or containing some keyword on the subject line. Unfortunately, Outlook doesn’t seem to recognize this and, by default, searches for all emails in which … Read more
Marketers are familiar with cost-plus and value-based pricing models, which are the two most commonly used methods for pricing products and services. "What The Traffic Can Bear Pricing". Everyone understands "cost plus" pricing. Many understand "value based" pricing. But very few people (in my circle) understand that some brands can get away with exorbitant prices just because their … Read more
I recently bought the latest Panasonic KX-TSC62SX corded telephone. I found something interesting about this phone that prompted me to use it in a blog post regarding different pricing methods. While I could have always photographed the handset at home, I thought it might be easier to source a picture online. I went to Google … Read more
In Part-1 of this blog post, we’d described multichannel banking. In Part-2, we’d introduced the concept of omnichannel retailing. In this concluding part, we’ll explain what omnichannel behavior could mean in the context of retail banking and suggest ways by which banks could jump on to the omnichannel bandwagon even if they didn’t / couldn’t fix shortcomings in their … Read more
In its 15 Aug 2011 issue, FORTUNE magazine acknowledged that it “erroneously omitted Chrysler Group from the GLOBAL 500 list” published a fortnight earlier. It goes on to regret this error. Sounds more like a blunder to me. Apart from this blemish, this year’s FORTUNE GLOBAL 500 issue is a lot better than the lacklustre one … Read more
In Part-1 of this blog post, we introduced the concept of omnichannel banking and explained how it differed from multichannel banking. We’d claimed that 100% multichannel support was neither necessary nor practical. In this Part-2, we’ll explain why. While banks have traditionally viewed their relationship with customers through the prism of channels, customers don’t necessarily … Read more
When I wrote Differentiate Your Product By Going The Extra Mile – Part 2, I’d meant it to be the second and concluding post. But, I recently came across a few more updates – some positive and some not so positive – on this subject that I thought I must share, hence this third part. One, as … Read more