Use QR Codes To Create Augmented Reality & Bolster Conversion Of Leads To Deals

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The other day, during a visit to the local temple, I came across a poster advertising a concert for Carnatic music, which is a South Indian classical music form. I was very keen on attending it. However, since there was a lot of crowd in the temple and I wasn’t anyway carrying any writing material at … Read more

Preserve Aspect Ratios & Protect Corporate Identities!

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If you can recognize the person without clicking the image on the right, you can stop reading this post right now. However, like most of us with normal eyesight, if you’re able to recognize that it’s Aishwarya Rai only after clicking on the image, welcome to the world of distorted images on the world wide … Read more

Google Versus LinkedIN Advertising Rekindles The Quantity Versus Quality Debate

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I’ve been using Google AdWords, the #1 PPC platform in the world, for several years. LinkedIn recently launched its LinkedIn DirectAds PPC platform recently. I recently completed a month-long campaign on the latter and thought of comparing it with various campaigns I’ve run on the former. This blog post is the result. Both Google AdWords and … Read more