Has The Indian IT Industry Missed The FORTUNE 500 Bus?

ROYAL DUTCH SHELL (Netherlands) and MANPOWER (USA) respectively bring up the front and rear of the latest Fortune GLOBAL 500 list published in July 2012. RANK* COMPANY REVENUES (US$ Billion) PROFITS (US$ Billion) 1 ROYAL DUTCH SHELL 484.49 30.91 500 MANPOWER 22.00 0.25 With growth rates of the Indian IT industry cooling down in the … Read more

Top 10 Blog Posts Of 2012

As we’ve entered the new year, let’s list down the 10 most popular blog posts of 2012 on GTM360 Blog: Launching GTM360 Digital Marketing Solutions Which Is Best For Business Card QR Codes – MeCard Or VCF? When Does Marketing End & Sales Start? Bridging Social Media With Traditional Customer Service Channels To Pinterest Or Not … Read more

Your QR Code Works. What Next? – Part 2

Following on from Your QR Code Works. What Next? – Part 1, we illustrate a few more best practices of QR code based CTAs (Call To Actions): INTRASOFT. The ad offers download of the company’s financial results by scanning the accompanying QR code. Since financial results are bulky, we presume that the ad chose to employ … Read more

Season’s Greetings!

With the Mayans proven wrong, here’s to a happy and prosperous 2013 from GTM360 Marketing Solutions. Here are some milestones we achieved in 2012: We expanded into mobility and digital marketing solutions. In the former, our focus remains on Android apps that are functionally-rich and call for superior UX. As for the latter, we’re currently concentrating … Read more

Datahug Fulfills Our Dream For Network Glue

When we’d daydreamed about “network glue” here last year, Datahug is exactly what we had in mind! By placing a Datahug ad on top of this post, Google AdSense agrees with us!! We can now save ourselves the trouble of building such an app and start focusing on using Datahug instead!!! Now that we’re done conveying … Read more

CTS-2010: Cheque Truncation System Or Contract Termination System?

There has been a spate of ads and announcements over the last 3-4 weeks by banks in India about the introduction of the new Cheque Truncation System, CTS-2010, from the new year i.e. three weeks from now. For the uninitiated, CTS transforms cheque clearing from a paper-intensive process to a digital journey whereby only images of … Read more

Retail Winners & Losers Amidst Skyrocketing Real Estate Costs

The Indian retail landscape has witnessed tremendous churn in recent times. Skyrocketing real estate costs have rendered large swathes of big box and mom-and-pop retailers unviable. In Superior Customer Insight Is Key To Winning Round 2 Of The Indian Retail Battle, I’d quoted the owner of a famous department store in Pune, India. He lamented … Read more

Which Is Best For Business Card QR Codes – MeCard Or VCF?

We love business cards with QR codes. One scan with a smartphone, and the contact is immediately added to the phonebook. No need to enter data manually. No fiddling around with scanners and OCR software. We found this functionality so useful that we made it a basic feature of QR360, one of our digital marketing solutions. … Read more

Launching GTM360 Digital Marketing Solutions

Diwali Greetings from GTM360 Marketing Solutions! When we started GTM360 Marketing Solutions over three years ago, our primary focus was to provide go to market services for the IT and high-tech industry. Along the way, we started deploying modern inbound marketing solutions where applicable in our core target market. In parallel, we developed a range of … Read more