Official Blog of GTM360 Marketing Solutions
Of late, there has been a marked increase in QR codes conforming with the basic guidelines of how to make QR codes work. As a result, close to 50% of QR codes we’ve come across in the last 2-3 months work – as in they can be scanned successfully from a variety of smartphones. For … Read more
When we’d daydreamed about “network glue” here last year, Datahug is exactly what we had in mind! By placing a Datahug ad on top of this post, Google AdSense agrees with us!! We can now save ourselves the trouble of building such an app and start focusing on using Datahug instead!!! Now that we’re done conveying … Read more
There has been a spate of ads and announcements over the last 3-4 weeks by banks in India about the introduction of the new Cheque Truncation System, CTS-2010, from the new year i.e. three weeks from now. For the uninitiated, CTS transforms cheque clearing from a paper-intensive process to a digital journey whereby only images of … Read more
The Indian retail landscape has witnessed tremendous churn in recent times. Skyrocketing real estate costs have rendered large swathes of big box and mom-and-pop retailers unviable. In Superior Customer Insight Is Key To Winning Round 2 Of The Indian Retail Battle, I’d quoted the owner of a famous department store in Pune, India. He lamented … Read more
We love business cards with QR codes. One scan with a smartphone, and the contact is immediately added to the phonebook. No need to enter data manually. No fiddling around with scanners and OCR software. We found this functionality so useful that we made it a basic feature of QR360, one of our digital marketing solutions. … Read more
Diwali Greetings from GTM360 Marketing Solutions! When we started GTM360 Marketing Solutions over three years ago, our primary focus was to provide go to market services for the IT and high-tech industry. Along the way, we started deploying modern inbound marketing solutions where applicable in our core target market. In parallel, we developed a range of … Read more
I’ve been using Bar Code Reader, Email, Google Maps, LinkedIn, Twitter and many other mobile apps regularly on my Android smartphone for several months, both under 3G and WiFi. A couple of weeks ago, all of them suddenly stopped working on 3G. They continued to work under the WiFi mode. At the same time, I … Read more
We left no doubt here and here that we’re big fans of airlines, banks, insurers, telecom operators and other industries that provide customer service over social networks. In the weeks following these two posts, we were introduced to a bunch of cloud-based tools that monitor tweets and other social media updates, identify customer complaints by analyzing their … Read more
The typical sales funnel starts from Target Audience and goes through various stages like Suspect, Lead, Qualified Lead, Opportunity until it ends with the Deal. It’s jointly owned by Marketing (which includes product management, business development, marketing communications) and Sales (which is comprised of presales and field sales functions). Since times immemorial, there has been a … Read more
For several years, online payments in India have been subject to two-factor authentication, which works as follows: Shoppers reach the checkout page of the merchant or biller’s website where they select their method of payment (e.g., credit card). They’re then ferried across to the payment provider’s website. Here, they enter their credit card details including … Read more